ST. LOUIS- Through its partnership with the Rams, Monsanto is providing the opportunity for growers from Missouri, Illinois and Kansas to attend the December 19th game and watch the Rams take on the Kansas City Chiefs. More than 200 farmers have been invited to a pre-game reception and provided with tickets to the game.
"As a leading agricultural area many of our Illinois, Missouri and Kansas fans are farmers, so we’re looking forward to partnering with Monsanto to bring attention to their great work,” says Bob Reif, executive vice president of sales and marketing/chief marketing officer, St. Louis Rams. “We’re also proud that Adam Timmerman, one of our most beloved alumni players who now farms, will be in attendance at the game to help celebrate farmers and this partnership.”
Sunday’s game will also feature a “thank you” to farmers as the Rams salute and thank all American farmers in attendance.
During the television broadcast of the Rams game, Monsanto will air one of the new spots featured in Monsanto’s America’s Farmers campaign. Farm families, like the Matthews family of Carrollton, Missouri, are featured in the campaign, created to advocate on behalf of the American farmer.
“By featuring hard-working farm families like the Matthews family we hope to increase public awareness of all that American farmers do to provide us with food, clothing and energy,” says Mark Halton, Monsanto’s Corporate Marketing Lead. “Few things are more American than a football game on a Sunday afternoon. This is the perfect opportunity to spotlight the real people behind the business of agriculture and to thank farming families for the work that they do.”
The Matthews’ farm is featured in the America’s Farmers campaign along with three other families. The families will also be shown in an upcoming webisode series, available on AmericasFarmers.com starting in mid-December. This series will introduce viewers to the farm families featured in the campaign and tell their stories throughout the farming season.
“Many people don’t realize where their food comes from or how it gets to their table,” says Melinda Matthews. “We are thankful for the opportunity to tell our story and to showcase that there is a lot more to the business of farming than what people see.”
In 1940, one U.S. farmer fed 19 people. Today, through advanced technology in seeds, equipment and processes, one U.S. farmer feeds 155 people. There are currently more than 100,000 farms in Missouri, and the state produces more than six percent of all soybean exports.*