Delta replaces American Airlines at St Louis Rams
Bill Devaney Rams GM and Bob Reif Rams EVP and CMO
Delta Air Lines has signed a deal with the St Louis Rams that will see the company become the NFL team's official airline for two years.
American Airlines had previously held the position of the Rams' official airline but the deal was not renewed after 20 routes were cut from the airline's operations fromLambert - St Louis International Airport.
Delta will become the exclusive charter airline to the Rams and will transport the team and staff to all away games, using a dedicated cabin crew for each trip.
The airline will receive signage at Rams home games, in the official matchday programs, as well as on the team's website.
Delta, whose employees in St Louis have been sporting Rams caps and logos recently, now operates 41 peak-day flights at Lambert - St Louis airport, with routes to 11 cities.
"We appreciate Delta's commitment and growing presence in the St Louis market and look forward to a long partnership," said Bob Reif, the Rams' executive vice president of sales and marketing.
Hank Halter, senior vice president and chief financial officer at Delta, said:
"This partnership demonstrates Delta's ongoing commitment to St Louis as we continue to invest in the market with new service and enhanced facilities for our customers."