Cartier, Simons Jewellers Players of Excellence

The 2007 Cartier, Simons Jewellers Players of Excellence

on and off the field of play

are; Isaac Bruce, Mark Bulger, La'Roi Glover and Steven Jackson. Each player received a specialized Players of Excellence Cartier Santos 100 watch in recognition of their efforts. In addition an identical watch will be auctioned to help raise funds for each of the four players' charity of choice.

Bob Reif, President of Audible Marketing And Sports Agency, worked with Clayton, MO, retailer Simons Jewelers and Cartier to secure a two-year deal with the NFL St Louis Rams, through which the jeweler awards a $7,000 Cartier Roadster watch to the player of the week on the weekly coaches show on FSN Midwest. Coach Scott Linehan is wearing the same model watch, adding some branded content to the mix. Here's a clip from FOX Midwest Rams All-Access: