Waste Management Signs Green Sponsorship Deal With NFL’s Rams
In a three-year deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams’ new 4R environmental platform, St. Louis Business Journal
.
Other than the green marketing platform, Waste Management will get its logo on the back of all Rams tickets, along with stadium signage, a “bug” during scoreboard highlights and co-branded recycling bins.
Bob Reif, whose Audible Marketing & Sports negotiated the deal, said there have been preliminary discussions with the National Football League about a leaguewide green deal for Waste Management.
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"Every business of size is looking for a way to address environmental issues,'' said Bob Reif, whose Audible Marketing & Sports does sponsorship sales for the Rams and negotiated the deal. "This is something that could work for any team or league, because you raise awareness on a key issue and monetize it at the same time.''