Millennial Esports’ Relationship with Amazon GameOn Leads to Greater Player Engagement and Retention for Gear.Club
GlobeNewswire•July 24, 2018
TORONTO, Ontario, July 24, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX VENTURE:GAME) (MLLLF), is pleased to announce that the Company’s relationship with Amazon GameOn continues to bear fruit, as evidenced by a 20 per cent increase in tournament player retention for the Gear.Club mobile racing game when compared to average benchmark retention in other tournaments run by Millennial Esports’ Eden Games in the past.
“We found the idea of rewarding tournaments with physical products shipping from Amazon.com to be a very compelling proposition for the mobile Esports ecosystem,” said David Nadal, CEO of Eden Games. “There's obviously no better partner in the world than Amazon to execute on that vision, taking into consideration the logistics behind the scenes.”
Eden had been seeking to bring new users to Gear.Club, while also increasing engagement with current players to result in more driving time. To accomplish this, Eden integrated Amazon GameOn to easily run cross-platform tournaments, including leaderboards, and to award players with real-world prizes fulfilled by Amazon.
In March of this year, Eden Games ran its U.S. Series Tournament in Gear.Club, inviting players to race to the top of the leaderboard for a chance to win an Amazon Echo device. While big cash pools may be successful with PC games, David Nadal has seen more success with real-world prizes in mobile games. And, with shorter tournament cycles and more regular chances to win prizes, players are incentivized to keep coming back.
“We are totally in love with the idea of offering physical products to reward competitive mobile gaming and Gear.Club players were quite excited about the prospect of winning a device,” said Nadal. “Physical and tangible beats digital when it comes to rewarding players for major achievement and real-world prizing feels more playful than straight cash.”
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile gaming publisher leading a revolution to fuse esports racing and professional motorsport through a global competition model. MEC is utilizing its gaming franchises and intellectual property (IP) to engage millions of new players. Combined with its virtual and live tournament platforms, gaming analytics capability, and motorsport IP - including World’s Fastest Gamer - MEC is uniquely positioned to become the market leader in Esport Racing.
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