Anheuser-Busch and KMOV Continue Their Ramness
ST. LOUIS – The Rams announced today that the team received support from Anheuser-Busch and KMOV to ensure Sunday’s game versus the San Diego Chargers met the requirement to be televised locally.
“This is a great gesture of civic support by Anheuser-Busch, one of the biggest supporters of our team and this community,” said Bob Reif, executive vice president of sales and marketing/chief marketing officer, St. Louis Rams.
“The brewery is full of Rams fans. It is an opportunity to put some of them in the seats and the game on television for the rest of St. Louis,” said Dave Peacock, president, Anheuser-Busch.
Anheuser-Busch is the presenting sponsor of Sunday’s Bud Light Green Game. The game, which is the culmination of the Rams’ inaugural green week, will highlight the importance of environmental sustainability with a variety of in-game elements at the Edward Jones Dome.
The Rams versus Chargers game will air on KMOV beginning at noon and be followed immediately by a postgame show entitled, “The Rams Wrap-up Show presented by Bud Light.” The show will feature head coach Steve Spagnuolo’s press conference, player interviews and game highlights.
“The postgame show represents a unique collaboration between KMOV, Anheuser-Busch and the Rams that will allow this community to not only see the game, but receive bonus Rams’ coverage,” said Allan Cohen, president and general manager, KMOV. “Rams fans can tune in at noon and keep it locked on Channel 4.”
“We appreciate KMOV’s leadership to help us get this game on television for our fans,” said Reif. “We’re excited about the added element of the postgame show and think the fans will appreciate the enhanced coverage only available on Channel 4.”