Bob Reif On The Edward Jones Dome Makeover
Random Acts Of Ramness
“An NFL game is like a symphony,” Bob Reif, Rams Executive Vice President of Marketing and Sales, said. “There are crescendos in a game that are created by great plays, a great defensive play, a great touchdown and then it goes down and it goes back up. Our job is to control the things we can control and enhance the moments created by the action that happens on the field.”
When it comes to understanding the details required for stadium design, Bob Reif has consistently delivered solutions to some of the NFL's finest facilities, transforming the way people have experienced sporting events. His latest project, The Edward Jones Dome, is no miraculous exception.
The Clarkson Jewelers Club as part of the St. Louis Convention and Visitors Commission's (CVC) lease agreement set with The Rams when they became the first NFL team to move from the West, the facility has to still rank among the top 25 percent of NFL stadiums in terms of quality by 2015, the stadium's 20th anniversary.
Bob Reif led the charge of quality assurance with cutting-edge design and amenities, collaborating with a team from 360 Architecture, creating unprecedented upgrades and improvements for The Edward Jones Stadium, assuring The Ed remains a gathering place; bringing Fans together, enlivening the community and creating a public realm.
Reif's passion is undeniable. He approached the architecture of The Dome with a design vocabulary unlike anyone else; continuing to chart an inventive course for the St Louis Venue and Rams Franchise, creating new opportunities for comfort, convenience and commerce by offering unique and memorable experiences to its guests.
Clarkson Jewelers Club View
For instance, In an all-out effort to give access and extend engagement for avid, main and emerging fans, Reif has delivered on his promise of a new super-suite that will combine four suites to create roughly 72 seats that can be purchased as individual tickets. It's a business class upgrade to cool for Ram Fans, who may not have had the opportunity to buy a season suite like corporate America sponsors.. The price includes complimetary mojo on kickoff.
Upgrades from flat to fantastic will include newer and larger Daktronics HD-16 LED video and scoreboards in both end zones. Working hard to imagine and deliver a better future for St Louis, Reif created a public space on the north end of the concourse level that will allow viewing access of the field.
The promise of a great experience is what really sells. A great city with friendly people, united with a great stadium, will create fond memories and entice people to return, again and again; a new Premium Club in the south end of the club level and a renovated Rams Club in the north end of the club level are a means to these ends.
Go To: Bob Reif Creates The Largest Sports Bar in ST Louis
Both new clubs on the north and south ends will allow available daylight into the bowl area, and most of the dark blue paint in the bowl will be replaced with a lighter color scheme to brighten the bowl.
In addition: * The Premium Club will have lounge spaces, game areas and other amenities. The Premium Club also will have a private elevator and adjacent parking. * New upscale seating is being added to the bowl seating area, complete with individual snack tables and televisions, as well as table dining opportunities. * The large Interstate 70 marquee in front of the building will also be replaced with a new double-sided HD 16 LED display.