Alpha Update:Bob Reif Creates The Largest Sports Bar In St Louis

Listen closely out in Earth City and you'll hear the hard work of about 80 grown men preparing for the St. Louis Rams regular season. But step inside the Edward Jones Dome and you'll find another dedicated team. One that's working just as hard to make your game day experience more exciting.

Click here to see pictures of the makeover

"We want St. Louisans to feel pride in the Edward Jones Dome," says Bob Reif, the Executive Vice-President of sales and marketing. "We want them to feel like this is a great place to play. We want visiting teams to be fearful of the Edward Jones Dome."

You'll now find the second largest video board in the NFL in the north end zone, and that's just the beginning of the renovations.

There are also going to be new seats in the end zones. And then there's the new Bud Light party zone.

"What's great about the Bud Light Party Zone is it's open to all fans," Reif adds.

So while players are in the zone on the field, you can be in the zone above the field surrounded by more than 144 flat screen televisions and as many as 4,000 people.

"It's the largest sports bar in St. Louis," Reif says.

There are also more exclusive places in the dome like the Rams Club and the Legends Club.

"This has the clubby feel," Reif points out.

He also shows us the bamboo floors, leather couches and several more flat screens and then there's the most exclusive, most expensive club in the building.

A club that will have two pool tables, several comfy booths and the most luxurious seating in the entire NFL.

"This is the first of it's kind. Say you have a second favorite team besides the Rams you could watch that game on the TV and you've got two options," Reif says showing us the televisions.

So win or loose on the field this season, attending a Rams game is guaranteed to be a little more exciting.