Nokia Sponsor of Indy 500 and Brickyard 400
Three-year deal makes Nokia "The Preferred Mobile Phone"
Nokia, the world's leading mobile phone supplier, recently announced a three-year sponsorship with the Indianapolis Motor Speedway to be "The Preferred Mobile Phone" for the Indianapolis 500 and Brickyard 400 races.
This sponsorship expands Nokia's presence in sports from the biggest college football event, the Nokia Sugar Bowl, to the single largest single-day sporting event in the world, the Indianapolis 500, and the second largest, the Brickyard 400.
"We welcome Nokia to the Indianapolis Motor Speedway family," said Bob Reif, Senior Vice President and Chief Marketing Officer of the Indianapolis Motor Speedway. "Nokia is at the forefront of 21st Century communications. Their presence at the Indianapolis 500 and Brickyard 400, the world's largest and second-largest single-day sporting events, will provide numerous benefits for both parties."
"Nokia is very happy to be here, at the world's largest single-day sporting event," said Steve Barnes, Vice President of Trade Marketing for Nokia Mobile Phones. "This is our first year here and we are excited to align our name with a high-tech event such as the Indianapolis 500. The popularity of motorsports has increased with intense speed over the last few years, as has our industry. Motorsports and Nokia are a good match, for both it's about having the best product, staying on the cutting edge of technology, and leading the way."
About Nokia
Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 55,000 people.