In a three-year deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams’ new 4R environmental platform, St. Louis Business Journal

reports

.

Other than the green marketing platform, Waste Management will get its logo on the back of all Rams tickets, along with stadium signage, a “bug” during scoreboard highlights and co-branded recycling bins.

Bob Reif, whose Audible Marketing & Sports negotiated the deal, said there have been preliminary discussions with the National Football League about a leaguewide green deal for Waste Management.

For A Timeline of Bob Reif's First $250 million worth of sponsorships for the teams and the stadiums over three years with Wayne Huize

nga's Miami Dolphins, Florida Marlins, Florida Panthers, Waste Management and Huizenga Holdings

Download

Audible Fee

d To Itunes

(Open itunes first)

"Every business of size is looking for a way to address environmental issues,'' said Bob Reif, whose Audible Marketing & Sports does sponsorship sales for the Rams and negotiated the deal. "This is something that could work for any team or league, because you raise awareness on a key issue and monetize it at the same time.''