Millennial Esports Premieres Gear.Club Cash Prize Races at thE Arena

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GlobeNewswireApril 16, 2018

TORONTO, April 16, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX VENTURE:GAME)(MLLLF), a mobile video game publisher focused on Esports and Racing, today announced that the Millennial Esports mobile racing game, Gear.Club, is being featured in live races for cash prizes at the company’s dedicated Esports venue in Las Vegas, thE Arena. Through this new initiative, which takes place every Thursday, Friday, and Saturday, Millennial Esports is offering gamers the chance to win up to $400 in cash, with select events offering up to $1250 to top performers.

“With our new Cash Prize Races, winning money is as easy as going to thE Arena in downtown Las Vegas and racing with Gear.Club,” said Millennial Esports CEO, Alex Igelman. “This is an exciting opportunity for both long-time and new fans of Gear.Club to take their passion for racing to the next level in real competition.”

A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/7657d70a-2847-4816-b993-2d105ecadd15

Using eight immersive live racing simulators, individuals race against friends and other racers on Millennial’s proprietary racing game title, Gear.Club. The unique never-before-seen competitive experience, played on Gear.Club Unlimited for Nintendo Switch, provides gamers with access to food and beverage services at thE Arena, Las Vegas’ original Esports venue, while offering the opportunity to win cash prizes.

"We opened our doors to the general public last week to an outstanding response,” said Andy Kuhlman, General Manager of thE Arena. “Racers became immersed in a one of a kind experience that only Millennial can provide."  

The April premiere of the Live Cash Races follows the March announcement that Gear.Club was one of the first games to integrate Amazon’s new GameOn online tournament service. Gear.Club is currently the only realistic racing game leveraging GameOn’s set of flexible API to build real-world prizing into their competitions. The GameOn daily competitions, detailed leaderboards, and real-world prizes fullfilled by Amazon provide Gear.Club with a unique tournament platform amongst Esports Racing games, while providing another example of Millennial’s successful implementation of a strategy to leverage a global competition model in bringing racing to the forefront of  Esports.

“Through a combination of this new Amazon service and our own cash prize tournaments, we can now offer Gear.Club Esports Racing competitions both for money and for real-world prizes fulfilled by Amazon,” said Mr. Igelman. “We are excited to provide our fans with a superior competitive mobile racing experience combined with the thrill of prizing. We expect this will drive even greater Gear.Club user engagement, more downloads, and in-game spending.”

Gear.Club Cash Prize Tournaments are taking place every Thursday - Saturday at 5:00 PM at thE Arena in downtown Las Vegas. To enter simply go down to thE Arena at 450 Fremont St, Las Vegas, NV 89101, USA and register!

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile gaming publisher leading a revolution to fuse esports racing and professional motorsport through a global competition model. MEC is utilizing its gaming franchises and IP to engage millions of new players. Combined with its virtual and live tournament platforms, gaming analytics capability, and motorsport IP - including World’s Fastest Gamer - MEC is uniquely positioned to become the market leader in Esport Racing.  

“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Millennial Esports' Eden Games Amongst First Studios to Integrate Amazon GameOn

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GlobeNewswire March 20, 2018

TORONTO, March 20, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX VENTURE:GAME) (MLLLF), a mobile video game publisher focused on Esports and Racing, today announced that the Millennial Esports mobile racing game, Gear.Club, is expanding its gaming experience with the integration of Amazon GameOn, a new cross-platform competitive gaming service. After working with Amazon to integrate with this new service, Millennial Esports` game studio, Eden Games, was announced at the Game Developers Conference (GDC) on March 19 as one of the first game studios to build the service into one of their games.

"Supported by this amazing new Amazon service, we can now offer daily Gear.Club Esports Racing competitions with real-world prizes fulfilled by Amazon. By being an early adopter of Amazon`s cross-platform, competitive gaming service, we are excited to provide our fans with a superior competitive mobile racing experience combined with the thrill of prizing. Consequently, we expect to see greater Gear.Club user engagement, resulting in more downloads and in-game spending," said Millennial Esports CEO, Alex Igelman. "The fact that Amazon chose to work with Eden Games speaks to the quality of Eden`s work and the strong relationships we have built, which will benefit our company on multiple initiatives with our partners in the Esports Racing vertical."

Gear.Club is currently the only realistic racing game to integrate GameOn`s set of flexible APIs and build real-world prizing into their competitions, which is another example of Millennial`s successful implementation of a strategy to leverage a global competition model in bringing racing to the forefront of  Esports. The daily competitions, detailed leaderboards, and real-world prizes fulfilled by Amazon will provide Gear.Club with a unique tournament platform amongst Esports Racing games, while increasing the profile of established Millennial tournament models such as the upcoming second season of World`s Fastest Gamer, produced in partnership with McLaren.

"I think it is safe to say that Millennial Esports is making a big splash in the huge growth area of mobile Esports Racing and we`re bringing some of the biggest brands in the world along for the ride," said Darren Cox, Millennial Esports CMO. "To have Gear.Club using Amazon GameOn`s service to run competitions so quickly after acquiring Eden Games also demonstrates the speed and success with which we have integrated the studio into the Millennial Esports ecosystem."

With Amazon GameOn, Millennial Esports can offer an enhanced gaming experience for its leading mobile game franchise Gear.Club, including links to the millions of fans on Twitch and real-world prizes fulfilled by Amazon. GameOn has been designed to allow games publishers such as Eden Games, the developer behind some of the world`s most successful racing franchises, including V-Rally and Test Drive Unlimited, to reach wider audiences through seamless tournament organization.

"As soon as we heard of Amazon`s new service, we knew we wanted to be involved, not only because it is Amazon, but because GameOn saves us months of development and a great deal of maintenance and logistical overhead in the long run.," said David Nadal, CEO, Eden Games. "To be one of the first developers to integrate GameOn is both an honour for us and a real win for the millions of Gear.Club fans. Using GameOn to scale the size of the competitions we run in Gear.Club has made it easy for us to add leaderboards and tournaments in-game."

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile gaming publisher leading a revolution to fuse esports racing and professional motorsport through a global competition model. MEC is utilizing its gaming franchises and IP to engage millions of new players. Combined with its virtual and live tournament platforms, gaming analytics capability, and motorsport IP - including The World`s Fastest Gamer in association with McLaren Formula 1 - MEC is uniquely positioned to become the market leader in Esport Racing.  

 "Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

 

Millennial Esports Subsidiary Stream Hatchet Premieres Breakthrough Measurement Offering for the StarCraft II Intel Extreme Masters PyeongChang

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TORONTO, Feb. 27, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX VENTURE:GAME) today announced that subsidiary Stream Hatchet had successfully completed the roll-out of a new offering that, for the first time, provides sponsors of Esports events and leagues with an analytics solution that utilizes image recognition technology to mine, measure, and monetize sponsor exposure. The offering was first deployed in support of the Intel Extreme Masters PyeongChang tournament, an event recognized by the IOC and held in advance of the opening of the 2018 Winter Olympic Games.

Global sports and entertainment agency Wasserman joined forces with Stream Hatchet for this project, elevating its analytics solution within the Esports space through Wasserman’s unmatched capabilities in sponsorship performance measurement and years of experience in providing actionable insights that maximize the value of sport sponsorships. Wasserman will provide Stream Hatchet with exclusive image recognition and exposure analysis that tracks the quantity, quality and value of each sponsor placement.

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“We developed this offering to provide valuations of traditional sports sponsorship to the world of Esports where advertisers and sponsors don’t yet have clarity,” said Jake Phillips, President of Business Development at Stream Hatchet. “This tool also offers event organizers and tournament hosts, like  ESL, a way to accurately price the sponsorship packages they’re creating.”

On top of providing an analytics solution for Intel’s investment as title sponsor & operator of ESL’s Extreme Masters tournament, this offering also delivered a wealth of analysable and actionable data. Insights generated by the report include the fact that Intel received total exposure of more than 14 hours over the course of the 25.5 hours of total gameplay, while also receiving exposure in more than half of the livestreams throughout the three days of the tournament.

 - Zach Sugarman

- Zach Sugarman

“It is an exciting time to be in Esports,” said Wasserman Senior Vice President, Properties, Zack Sugarman. “We are thrilled to bring our 20-plus years of sponsorship knowledge to Esports and work with Stream Hatchet to help elevate their analytics and reporting offering.”

At the Intel Extreme Masters PyeongChang, eighteen players representing regions from around the world competed for the $150,000 prize pool from February 5-7 in a first-of-its-kind tournament featuring Blizzard Entertainment’s iconic real-time strategy game, “StarCraft* II.” After three days of competition, Canadian Sasha “Scarlett” Hostyn, the only female competitor to qualify for the tournament, secured the victory as the IEM PyeongChang champion, edging out one of the world’s best players, Kim "sOs" Yoo Jin, in an upset victory.

Millennial Esports Announces Closing of Second Tranche of Non-Brokered Private Placement

GlobeNewswire • February 9, 2018

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THIS NEWS RELEASE IS INTENDED FOR DISTRIBUTION IN CANADA ONLY AND IS NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES

TORONTO, Feb. 09, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX VENTURE:GAME) announces that it has closed the second tranche of its previously announced non-brokered offering of equity units of Millennial ("Equity Units") at a price of $0.70 per Equity Unit (the "Private Placement").  The Company issued 1,487,817 Equity Units in the second tranche for a total with the first tranche of 18,804,075 Equity Units and gross proceeds of $13,162,852.

Each Equity Unit is comprised of one (1) common share of Millennial and one-half of one (1/2) common share purchase warrant of Millennial (a "Warrant"). Each whole Warrant entitles the holder to acquire one (1) common share of Millennial for a period of 24 months from the date of issuance of the Warrant at an exercise price of $1.20 per share.

The Company paid certain finder's fees to eligible parties in connection with the Private Placement: cash totaling $72,903 and 104,147 finder warrants, each finder warrant exercisable into a common share of the Company for a period of 24 months at $1.20 per share.

The securities issued in connection with the Private Placement will be subject to a four-month hold period, in accordance with applicable securities laws.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful. The securities being offered have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the United States Securities Act of 1933, as amended, and applicable state securities laws.

Millennial Esports Corp.:

Millennial Esports Corp. is a mobile video game publisher focused on Esports and Racing. The company also provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting, through its various subsidiaries.

  • Eden Games is owned by Millennial Esports Corp. and is an innovative French video game publisher that took the mobile gaming world by storm with the release of Gear.Club, an immensely popular racing game that has been downloaded more than 6.5 million times. Gear.Club Unlimited was recently made available as the first realistic racing game on the Nintendo Switch
     
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre. Founded by Darren Cox in 2015, and acquired by Millennial Esports Corp. in 2017, IDEAS+CARS works with high-profile brands and rights holders in the automotive and motorsport worlds, including Aston Martin, Formula E, Moto GP and Silverstone Circuits.
     
  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
     
  • O’Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
     
  • thE Arena at Neonopolis is Las Vegas’s first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
     
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Forward-Looking Statements

This news release contains forward-looking statements. All statements other than statements of historical fact are forward-looking statements. The words “expect,” “intend” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These statements may relate to business strategy, future operations, prospects, plans and objectives of management, as well as information concerning expected actions of third parties. All forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those set forth in, or implied by, such forward-looking statements.

The forward-looking statements are based on management's current expectations and should not be construed in any manner as a guarantee that such results will in fact occur or will occur on the timetable contemplated hereby. All forward-looking statements speak only as of the date of this news release and Millennial Esports undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

In addition to risks and uncertainties associated with ordinary business operations, the forward-looking statements contained in this news release are subject to other risks and uncertainties, including completion of the announced transactions; the accuracy of all projections; and other factors and uncertainties disclosed from time-to-time in Millennial Esports filings on SEDAR.com, which could cause actual future performance to differ from current expectations.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Millennial Esports’ World’s Fastest Gamer wins AVA Digital Platinum Award

GlobeNewswire • February 6, 2018

TORONTO, Feb. 06, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX VENTURE:GAME) today congratulated CMO Darren Cox and the team at Millennial’s IDEAS + CARS for winning a coveted AVA Digital Platinum Award. The award cements Millennial’s position at the forefront of the biggest story in motorsport right now: virtual racing.

“Coming hot on the heels of our purchase of Eden Games, this award offers proof that Millennial Esports is poised to be a major player in Esports racing in 2018,” said Alex Igelman, CEO, Millennial Esports.  “We offer our congratulations to Darren Cox and his team at IDEAS + CARS as well as our partners at McLaren who made World’s Fastest Gamer possible.”

World’s Fastest Gamer - a collaboration between McLaren and Millennial Esports’ subsidiary IDEAS+CARS - pit over 30,000 entrants around the world across multiple racing platforms as they battled it out to become the ultimate ‘champion of champions’. Winner Rudy Van Buren is now an official simulator driver for McLaren’s F1 team.

“Our team at IDEAS+CARS is very proud to have obtained this first award under the ownership of Millennial Esports,” said Darren Cox, the founder of IDEAS+CARS and virtual motorsport’s famous GT Academy. “This adds to our numerous previous awards including two Cannes Lions and Autosport Innovation awards. I’m sure this won’t be the last as we continue to push the boundaries of Esports.”

The AVA Digital Awards are currently announcing the winners from the 2,500 global entries into this year’s competition. AVA Digital Awards is an international competition which recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication, from digital engagement campaigns, audio and video production, to website development and social media interaction, to mobile marketing.

Fellow AVA Digital Platinum award winners in 2018 include Arizona Cardinals, Disney Consumer Products, Hilton, Intercontinental Hotels Group, MRM/McCann, Sony Music Entertainment and UEFA.

Millennial Esports Corp.:

Millennial Esports Corp. is a mobile video game publisher focused on Esports and Racing. The company also provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting, through its various subsidiaries.

  • Eden Games is owned by Millennial Esports Corp. and is an innovative French video game publisher that took the mobile gaming world by storm with the release of Gear.Club, an immensely popular racing game that has been downloaded more than 6.5 million times. Gear.Club Unlimited was recently made available as the first realistic racing game on the Nintendo Switch.
     
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre. Founded by Darren Cox in 2015, and acquired by Millennial Esports Corp. in 2017, IDEAS+CARS works with high-profile brands and rights holders in the automotive and motorsport worlds, including Aston Martin, Formula E, Moto GP and Silverstone Circuits.
     
  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
     
  • O’Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language Esports streaming.
     
  • thE Arena at Neonopolis is Las Vegas’s first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
     
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Media Contact:
Gavin Davidson
Director, Communication Strategy
705.446.6630
gavin.davidson@millennialesports.com

Investor Contacts:
Manish Grigo
Investor Relations
416.569.3292
manish.grigo@millennialesports.com

Alex Igelman
CEO and Director
647.346.1888
alex.igelman@millennialesports.com

Technology and Gaming Industry Executive Stephen Shoemaker Joins Millennial Esports

 

Marketwired January 24, 2018

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TORONTO, ONTARIO--(Marketwired - Jan 24, 2018) - Millennial Esports Corp. (TSX VENTURE:GAME) is pleased to announce the appointment of Stephen Shoemaker, an accomplished senior executive with more than thirty years of financial and operations management experience, to lead worldwide financial operations and the finance team at Millennial Esports. Leveraging his expertise from the technology and hospitality industries, Shoemaker has built companies in the U.S., Canada, Europe, and Asia, leading finance teams in global organizations with high growth profiles, scale, and operating complexity.

"We are very pleased to add Stephen Shoemaker, who thrives in entrepreneurial high-growth situations, to the Millennial Esports team," said Alex Igelman, CEO, Millennial Esports. "Stephen has previously excelled in collaborative environments where he can positively impact the vision and strategy of the organization. His solid foundation of accounting, finance, and business skills promises to be a key asset as we look to maximize growth while strategically integrating our various properties."

Mr. Shoemaker previously raised more than US$600 million for the Ho Tram Strip integrated resort development in Vietnam, advancing from CFO to CEO/Chairman of the Board of Ho Tram Project Company. During that time, he was instrumental in taking the project from merely a concept to a 400-acre property on the Vietnamese coast with a fully operating 5-star resort, casino, and 18-hole Greg Norman designed golf course.

"Boasting a variety of strategic assets, Millennial Esports is in a unique position to benefit from the ongoing growth of the Esports industry and I am extremely pleased to be joining the team at such an exciting time," said Mr. Shoemaker. "With the recent purchase of Eden Games and the incredible potential of the firm's blockchain initiative, 2018 promises to be a great year for Millennial and I can't wait to get started."

Prior to his role in the integrated resort development, Shoemaker spent twelve years in progressively more critical roles at three communications companies: NuVox Communications, GT Group Telecom, and Qwest Communications. His key accomplishments included leading financial teams on a Nasdaq/TSE dual-listed IPO, the rapid integration of six large-scale mergers and acquisitions in North America, a Joint Venture in Europe, and capital raises of more than US$5 billion in the telecommunications industry.

Under the terms of his employment agreement, Mr. Shoemaker will be operating out of California where Millennial is intending to expand its operations. He has been granted 750,000 options with a five-year term, vesting over 3 years, with an exercise price of C$0.72 per share.

Millennial Esports Corp.:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
     
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
     
  • Eden Games is part of Millennial Esports' offering in motor sports and Esports racing. The innovative French video game publisher took the mobile gaming world by storm with the release of Gear.Club, an immensely popular racing game that has been downloaded more than 6.5 million times. Gear.Club Unlimited was recently made available as the first realistic racing game on the Nintendo Switch.
     
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
     
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
     
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Millennial Esports Announces Inclusion in the 2018 TSX Venture 50

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Marketwired January 22, 2018

TORONTO, ONTARIO--(Marketwired - Jan 22, 2018) - Millennial Esports Corp. ("Millennial Esports" or the "Company") (TSX VENTURE:GAME) is pleased to announce that it has been selected for inclusion in the 2018 TSX Venture 50, a ranking of the top performers on the TSX Venture Exchange.

"We are very proud of this achievement and feel it is a reflection of the hard work and dedication of our entire team over the last year," said Alex Igelman, CEO of Millennial Esports. With our recent purchase of Eden Games and our ongoing blockchain initiative, we are striding towards an equally successful year ahead, and recognize the value and support of the TSX Venture Exchange and our shareholders in helping us achieve continued success and growth."

The TSX Venture 50 ranking is comprised of ten companies from each of the five industry sectors of the TSX Venture Exchange, being: Clean Technology and Life Sciences; Diversified Industries; Mining; Oil & Gas; and, Technology. TSX Venture 50 companies are selected based on three equally weighted criteria: market capitalization growth, share price appreciation and trading volume. The TSX Venture Exchange has advised the Company that it will be marketing the TSX Venture 50 rankings across Canada and around the world, and will be posting a video profile about Millennial Esports in February. These materials will be available at www.tmxmoney.com.

Millennial Esports Corp.:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
     
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
     
  • Eden Games is part of Millennial Esports' offering in motor sports and Esports racing. The innovative French video game publisher took the mobile gaming world by storm with the release of Gear.Club, an immensely popular racing game that has been downloaded more than 6.5 million times. Gear.Club Unlimited was recently made available as the first realistic racing game on the Nintendo Switch.
     
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
     
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
     
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.
     

Forward-Looking Statements

This news release contains forward-looking statements. All statements other than statements of historical fact are forward-looking statements. The words "expect," "intend" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These statements may relate to business strategy, future operations, prospects, plans and objectives of management, as well as information concerning expected actions of third parties. All forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those set forth in, or implied by, such forward-looking statements.

The forward-looking statements are based on management's current expectations and should not be construed in any manner as a guarantee that such results will in fact occur or will occur on the timetable contemplated hereby. All forward-looking statements speak only as of the date of this news release and Millennial Esports undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

In addition to risks and uncertainties associated with ordinary business operations, the forward-looking statements contained in this news release are subject to other risks and uncertainties, including completion of the announced transactions; the accuracy of all projections; and other factors and uncertainties disclosed from time-to-time in Millennial Esports filings on SEDAR.com, which could cause actual future performance to differ from current expectations.

Millennial Esports Grants Stock Options

GlobeNewswire • January 16, 2018

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TORONTO, Jan. 16, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial Esports" or the "Company")(TSX VENTURE:GAME) has granted 1,350,000 stock options to certain officers and directors of the Company, of which, subject to vesting terms, 1,100,000 options are each exercisable into a common share at an exercise price of $0.72 per share for a period of 5 years and 250,000 options are each exercisable into a common share at an exercise price of $0.73 per share for a period of 5 years.

Millennial Esports Corp.:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
  • Eden Games will soon become part of Millennial Esports' offering in motor sports and racing.
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Media Contacts:
Millennial Esports
Gavin Davidson
705.446.6630
gavin.davidson@millennialesports.com

PR Insiders
Sharie Johnson
702-604-3091
sharie@prinsidersfirm.com

Investor Contact:
Millennial Esports
Manish Grigo
416.569.3292
manish.grigo@millennialesports.com 

Millennial Esports Completes Purchase of Controlling Interest in Eden Games

GlobeNewswire •  January 16, 2018

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TORONTO, Jan. 16, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial Esports" or the "Company") (GAME.V) announced on Monday that it has completed the purchase of a controlling interest in French video game publisher, Eden Games. As a result of the Company’s largest investment, all Eden Games properties, including the wildly popular mobile racing game Gear.Club, are now part of Millennial’s intellectual property assets. The Company also announced that it has received a commitment from industry pioneer Global Blockchain Corp. to invest $5 million into Millennial Esports’ blockchain initiative.

The purchase of Eden adds another dimension to the integrated Esports ecosystem Millennial Esports is building, while also providing the Company with an immediate ongoing stream of revenue generated by Gear.Club, which has been downloaded more than 6.5 million times. With the investment in Eden Games, Millennial Esports is now amongst the few revenue-generating Esports companies with assets in events, research and analytics, facilities, intellectual property, and mobile and console game publishing capabilities.

“Eden’s incorporation into Millennial Esports will provide an instant revenue stream,” said Millennial Esports CEO, Alex Igelman. “We are focused on diversifying both our industry and global footprint, and this is another big step for us to cover all key, profitable elements of the gaming and Esports sectors.“

Simultaneously to finalizing its investment in Eden Games, Millennial Esports received investment and commitments totalling $7 million from Global Blockchain, an investment company that provides investors access to a mixture of assets in the blockchain space, strategically chosen to balance stability and growth. Under the terms of the agreement, Global Blockchain Corp. will immediately invest $2 million into Millennial Esports, while committing a further $5 million to become lead investor in Millennial Esports’ previously announced blockchain initiative.

“Adding not only investment, but also expertise, from a leading blockchain-focused investment company like Global Blockchain will be key to the success and integration of Millennial Esports’ blockchain initiative and assets,” said Igelman. “With a management team comprised of blockchain pioneers who are widely respected within the investment industry, we are honoured to have Global Blockchain as our partner.”

Global Blockchain’s management team consists of industry leaders - including founders and early adopters of blockchain projects - with insights and experience going as far back as the beginning of the blockchain. Focusing on opportunities to capitalize on the growth of the blockchain ecosystem, between holdings in existing technologies, and holdings in technologies that do not yet exist, Global Blockchain is geared to maximize potential in a sector where new potential is being discovered on a regular basis.

“The blockchain initiative that Millennial Esports is working on is very exciting and is one of the biggest motivating factors behind our investment,” said Global Blockchain CEO, Rik Willard. “Millennial Esports is perfectly positioned to benefit from blockchain technology with access to the more than 20 million viewers of its O’Gaming platform and the almost 7 million users of Eden Games’ Gear.Club. That is an immediate potential user base of almost 30 million people.”

Eden Games recently released Gear.Club Unlimited, a console version for the Nintendo Switch, which has sold more than 10 million units worldwide. Plans are in the pipeline for PlayStation and Xbox versions, while the mobile version of Gear.Club continues to grow at a significant pace. Eden’s acquisition adds to the market leading expertise of Millennial Esports company IDEAS+CARS in the Esports racing vertical. Millennial Esports can now offer full service integrated solutions to gamers, brands, and partners in the exploding Esports racing market. 

“With a management team second to none in Esports, Millennial Esports will give Eden the firepower we need to deliver some huge live projects and plans in the coming months and years,” said Eden Games CEO, David Nadal. “To work with Darren Cox on Esports racing properties has already been fantastic, while smashing our sales expectations on our Nintendo Switch game shows that our 5-year strategy with Millennial Esports is progressing in the right direction.” 

“Eden’s move into mobile games was well timed and allows Millennial Esports to deliver some very strong commercial properties going forward. I am excited to announce big news for Eden and Millennial Esports in the coming weeks - our pipeline of activity is significant,” agreed Millennial Esports CMO, Darren Cox. “Combined with the investment of Global Blockchain and the incredible potential of our blockchain initiative, 2018 promises to be a very exciting year for Millennial Esports and our shareholders.”

Ideas + Cars

Further to its acquisition of IDEAS+CARS Ltd. on July 27, 2017 and the engagement of Darren Cox as the Chief Market Officer of Millennial Esports and the Managing Director of Millennial Esports Europe, Millennial Esports has agreed to issue 415,116 common shares to Darren Cox at a deemed price of $0.86 per common share. The completion of this transaction is subject to the approval of the TSX Venture Exchange.

Millennial Esports Corp.:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
  • Eden Games is part of Millennial’s offering in motor sports and Esports racing. The innovative French video game publisher took the mobile gaming world by storm with the release of Gear.Club, an immensely popular racing game that has been downloaded more than 6.5 million times. Gear.Club Unlimited was recently made available as the first realistic racing game on the Nintendo Switch.
  • O’Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
  • thE Arena at Neonopolis is Las Vegas’s first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Media Contacts:

Gavin Davidson
Millennial Esports
705.446.6630
gavin.davidson@millennialesports.com

Sharie Johnson
PR Insiders
702-604-3091
sharie@prinsidersfirm.com

Investor Contact:
Manish Grigo
Millennial Esports
416.569.3292
manish.grigo@millennialesports.com

 

IDEAS+CARS Provides Sneak Peak at 2017 World's Fastest Gamer Narrative Video

 

Marketwired December 20, 2017

 -Rudy van Buren

-Rudy van Buren

TORONTO, ONTARIO--(Marketwired - Dec 20, 2017) - Millennial Esports Corp. (TSX VENTURE:GAME) company IDEAS + CARS today released a trailer video detailing the intense competition at the inaugural edition of World's Fastest Gamer. The groundbreaking competition saw more than 30,000 gamers compete for the chance to be a McLaren simulator driver, generating more than 10 million online views in the process. Now, all the action and excitement has been distilled into a one-hour special to be released in early 2018.

"Putting together this competition with McLaren was a fantastic experience for everyone involved and I think that is reflected in the video," says Millennial Esports CMO, Darren Cox. "More than anything though, producing this special has raised excitement levels about the upcoming 2018 edition of World's Fastest Gamer."

Rudy van Buren, a 25-year-old sales manager from Lelystad in the Netherlands, beat 11 other finalists to claim the title of World's Fastest Gamer. In the final round of the contest, an exacting four-hour assessment using McLaren's state-of-the-art Formula 1 simulator, van Buren beat countryman Freek Schothorst, a 20-year-old science, business, and innovation student from Amsterdam.

Also amongst the twelve finalists was Danish doctor Henrik Christian Drue, who qualifed through the mobile racing game Gear.Club. The flagship mobile gaming property of French game developer Eden Games, Gear.Club received more than 600,000 downloads during the qualifying period. In its first year of availability, Gear.Club was downloaded a total of more than 6.5 million times. A new console version of the game, Gear.Club Unlimited, was recently made available as the first realistic racing game for the Nintendo Switch.

"The success that Eden Games has enjoyed with Gear.Club, including being the chosen mobile platform for World's Fastest Gamer, is absolutely phenomenal," said Millennial Esports CEO, Alex Igelman. "With our investment scheduled to be finalized in January, we are confident that Eden Games will help lead Millennial into new and exciting revenue opportunities in 2018."

The World's Fastest Gamer trailer can be viewed on the Millennial Esports website by visiting https://millennialesports.com/. The website experience has recently been updated and upgraded as Millennial Esports continues to expand and achieve success in its quest to be the leading producer of Esports content for consumers & brands to engage.

"With all the new and fast paced developments occurring within Millennial and its subsidiaries, we felt that a fresh rollout of our corporate site would allow us the best avenue to showcase our progress," said Millennial Esports CTO, Adam Morrison.

Millennial Esports Corp.:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
     
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
     
  • Eden Games will soon become part of Millennial Esports' offering in motor sports and racing.
     
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
     
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
     
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Millennial Esports Provides Update on Eden Games

Eden-Games.jpg

Marketwired December 14, 2017

TORONTO, ONTARIO--(Marketwired - Dec 14, 2017) - Millennial Esports Corp. (TSX VENTURE:GAME) today provided an update on the company's purchase of a controlling interest in Eden Games.

Update on timing of Eden Games share purchase

Millennial Esports Corp. previously announced in August 2017 that it has entered into a share purchase agreement to acquire an approximate 82.5 percent majority interest of Eden Games, a French-based publisher of racing video games. The closing date for the acquisition has been extended from December 15, 2017 to January 9, 2018.

Concurrently, Millennial Esports Corp. also has postponed to January 9, 2018 the second instalment of the O'Gaming investment initially announced on July 25, 2017.

Millennial Esports Corp.:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
  • Eden Games will soon become part of Millennial Esports' offering in motor sports and racing.
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language esports streaming.
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft.
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Forward-Looking Statements

This news release contains forward-looking statements. All statements other than statements of historical fact are forward-looking statements. The words "expect," "intend" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These statements may relate to business strategy, future operations, prospects, plans and objectives of management, as well as information concerning expected actions of third parties. All forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those set forth in, or implied by, such forward-looking statements.

The forward-looking statements are based on management's current expectations and should not be construed in any manner as a guarantee that such results will in fact occur or will occur on the timetable contemplated hereby. The transactions between (i) Millennial Esports and Eden Games and (ii) Millennial Esports and Ogaming, are both subject to the satisfaction of certain closing conditions, including receipt of any necessary regulatory approvals. There can be no assurance that any transaction between (i) Millennial Esports and Eden Games and (ii) Millennial Esports and Ogaming, will occur or will occur on the timetable contemplated hereby. All forward-looking statements speak only as of the date of this news release and Millennial Esports undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

In addition to risks and uncertainties associated with ordinary business operations, the forward-looking statements contained in this news release are subject to other risks and uncertainties, including completion of the announced transactions; the accuracy of all projections; and other factors and uncertainties disclosed from time-to-time in Millennial Esports filings on SEDAR.com, which could cause actual future performance to differ from current expectations.

Esports Front and Centre in Canada's National Post

millennial-esports.jpg

Marketwired December 6, 2017

TORONTO, ONTARIO--(Marketwired - Dec 6, 2017) - Millennial Esports Corp. (TSX VENTURE:GAME) Millennial Esports today revealed that it has played a key role in the publication of a special section in today's National Post, one of Canada's leading national newspapers, regarding the emergence of the Esports sector as a force to be reckoned with. The special insert was produced by Mediaplanet and also includes a contribution from Sarnia's Lambton College, which offers a diploma course in Esports, and a feature on Charlie Watson, Founder of the Canadian Esports team SetToDestroyX

"We have been looking to put together a special on Esports, which is growing in prominence by the day, for a while now," said Mediaplanet's Aaron Rosin, who was responsible for producing the insert. "When Millennial Esports, a Canadian company at the forefront of this revolution, offered to participate, we knew the time was right to formally introduce Canadians to the phenomenon that is Esports."

As part of their participation, Millennial Esports provided data and background information on two key areas of Esports - the ongoing and growing need for engaging content and the potential for growth within the Esports Racing sector. As a result of both the size of the Esports audience (currently estimated at 320 million people) and the wide range of viewing options available (including Amazon's Twitch and Microsoft's Xbox Mixer), there is an ever-increasing need for Esports-related content. Meanwhile, due to the violent nature of popular multi-player battle arena games, Esports Racing, which is becoming increasingly popular with leading global brands, is positioned for substantial growth.

"Millennial Esports is heavily involved in both content production and Esports Racing," Says Millennial Esports CEO, Alex Igelman. "On top of producing the behind the scenes show Beyond the Sticks in association with Microsoft, we have recently hosted events for EA, Microsoft, Amazon, and other leading brands at our purpose built Esports arena in Las Vegas. Our upcoming investment in Eden Games, publisher of the mobile racing game Gear.Club, also positions us at the forefront of Esports Racing."

The four-page pull out section in the National Post also includes a feature on Lambton College of Sarnia, Ontario, which is the first post-secondary institution in Canada to offer a course in Esports Entrepreneurship and Administration. On the cover of the insert is Charlie Watson, a gamer with seven years experience in the Esports industry who currently has 32 gamers under contract, along with 45 Twitch streamers and 11 staff that help him run his Ebusiness.

Millennial Esports Corporation:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
  • Eden Games will soon become part of Millennial's Esports offering in motor sports and racing.
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language Esports streaming.
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1060 people in comfort and serves clients such as EA, Amazon, and Microsoft.
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy of this release.

Bob Reif Joins Millennial Esports as President

bob.jpg

TORONTO, ONTARIO--(Marketwired - Nov 27, 2017) - Millennial Esports Corp. (TSX VENTURE:GAME) Millennial Esports is pleased to announce that Bob Reif, an accomplished veteran of the sports, media, and investment world, has joined the company as President, effective immediately. Mr. Reif's appointment reflects the ramping up of the Millennial executive team to move from the start-up phase to a strong business operational group.

"We are extremely excited to have a seasoned executive with the direct sports sector experience of Bob Reif joining our team," said Igelman. "I'm confident that Bob's experience as an innovator with leading sports and lifestyles brands will translate well to what we are doing at Millennial."

Over the course of his long career, Reif has transacted more than $5 billion in sports marketing/media rights agreements. Reif previously served as Executive Vice President of the Indianapolis Motor Speedway and Chief Marketing Officer of the Indy Race League, and President of a division of William Morris Endeavor. He was also the Chief Revenue Officer and Chief Marketing Officer for the St. Louis Rams for twelve seasons, overseeing the organization's growth from a $220M valuation to its current $3.5B valuation.

"I see many parallels between the growth of the traditional sports sector and the potential for growth in the emerging Esports sector, with Millennial Esports leading the charge," said Reif. "I'm confident my experience in the sports arena, particularly in the area of racing, will serve Millennial Esports well, and I'm excited to get started."

Mr. Reif's responsibilities at Millennial Esports will include forging valuable relationships with leaders in the traditional sports sector and leading the creation of top-tier content to be shared with the Esports community. His previous success in steering organizations through periods of substantial growth will be integral to the expansion of Millennial Esports, while the company will rely on his experience in transacting marketing and media rights agreements to forge new valuable partnerships with leading global brands."

As part of the agreement, Mr. Reif has been granted one million stock options to vest equally on a monthly schedule over two years. The options, which have been granted at a stock price of 77 cents each, are 10-year options.

Millennial Esports Corporation:

Millennial Esports provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting.

  • MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers.
  • IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative Esports racing genre.
  • Eden Games will soon become part of Millennial's Esports offering in motor sports and racing.
  • O'Gaming TV, based in Paris and a part of Alt Tab Productions, is an Esports video content production and events company, and a major player in live French-language Esports streaming.
  • thE Arena at Neonopolis is Las Vegas's first permanent Esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1060 people in comfort and serves clients such as EA, Amazon, and Microsoft.
  • Stream Hatchet, operating out of Barcelona, Spain, offers complete Esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.

Ice Bucket Challenge ALS Donations Break $50 Million Mark With Help From Bob Reif

ALS Icebucket Challenge Bob Reif Calls out NFL Owners: http://t.co/3Tfl7Hgujb via @YouTube#IceBucketChallenge phenomenon
— Ed Reif (@EdReif) August 23, 2014

The 

Ice Bucket Challenge

 is the gift that keeps on giving for the ALS Association. The organization raised more than $10 million on Thursday alone, it said, bringing its total haul since July 29 to $53 million. For comparison’s sake, the group raised $2.2 million during the same period last year.

The contributions, which have come from more than 1 million new donors as well as some old donors, are an enormous boon for the ALS Association, whose national office raised only $19 million in all of 2012.

Since the Ice Bucket Challenge went viral in early August, social media outlets have been crowded with videos of people dumping ice on their heads after delivering a short message explaining their support for research and treatment of Lou Gehrig’s Disease. Public figures who have taken the challenge include politicians like 

George W. Bush

 and movie stars like Jennifer Garner and Ben Affleck. Corporate America too has pitched in, including Rams Chief Marketing Officer, and President and CEO of Audible Sports Marketing,  

Bob Reif

Source- TIME.com

Dr Pepper Gets Pouring Rights

Plano-based Dr Pepper Snapple Group is expected to become the official soft drink partner at the 64,000-seat Edward Jones Dome, home of the St. Louis Rams.

Bob Reif, chief marketing officer for the Rams, said the “ink is not yet dry [but] obviously we believe it’s going to happen.”

He said Dr Pepper Snapple Group would be the “official carbonated soft drink provider,” which includes the “Dr Pepper family of products,” including the Dr Pepper, 7Up and Snapple lines.

It also includes Deja Blue water,  which will be re-branded in the St. Louis area to include a gold cap with the Rams’ blue colors. The package label will feature the St. Louis Arch.

“Really the cornerstone of this deal is that the Rams logos are going to be on over 5 million cans and bottles starting this fall,” Reif said. “That’s activation that our brand has not seen in a very long time.”

CBS ST LOUIS  Audio of Bob Reif InterviewHERE

He declined to reveal financial terms.

This marks Dr Pepper’s second exclusive pouring rights deal in the NFL.

In April of 2012, Dr Pepper Snapple Group said it had signed a seven-year marketing agreement with the Chicago Bears to be the exclusive provider of sodas and other non-alcoholic drinks at Soldier Field.

The Rams’ deal comes with a certain level of mystery. Earlier this month the city of St. Louis said no thank you to the team owner’s request for $700 million in stadium improvements.

Published reports say the Rams now have the right to break their stadium lease and go elsewhere after the 2014 season.

We have a call in to Reif to ask about that.

By Karen Robinson-Jacobs
Dallas Morning News


The Website http://www.sportsbusinessdaily.com/ reports today that the Plano-based Dr Pepper Snapple Group is close to completing a deal that would make it the exclusive soft drink sponsor of the St. Louis Rams.

If true, the match would follow on the heels of another high-profile sponsorship deal, with da Bears of Chicago.

The Bears’ deal was the company’s first category-exclusive vending and pouring rights deal with an NFL franchise, and one of its biggest professional sports team sponsorships.

Dr Pepper is “an official beverage partner” of the Dallas Cowboys, but that is not an exclusive relationship.

Sources said the Rams deal was in its final stages last week.

Dr Pepper, the nation’s No. 3 soft drink maker, has been trying mightily to bring back “lapsed” soda drinkers. Lapsed means, for health or other reasons they’ve chosen to swear off soft drinks.

Having high profile deals in stadiums, where fans still drink soda and eat cheesy nachos, helps the company reconnect with some consumers.

Broader Availability of the Sub Zero Vodka Bar Experience

"It speaks to who they are as operators that they've demonstrated great such success. Derek and Lucas Gamlin are great partners of the Rams," says Bob Reif "Broader availability of the Sub Zero experience is great for us, and it's great for the fans. We're thrilled."

In another upgrade to the dome, Sub Zero Vodka Bar (308 North Euclid Avenue; 314-367-1200), is taking over the two bars at the 50-yard line on the club level. There's already a 75-person Sub Zero club (sold out, of course), but now anyone on that level can get "the Sub Zero experience." Reif also points out that Sub Zero Vodka Bar took care of the hospitality and catering when the Rams traveled to London last year to play the New England Patriots.

Basically, with all these facility upgrades and multi-year contracts -- not to mention the emphasis on "community investment" -- hopefully this means the Rams won't be leaving St. Louis after the 2014 season.

Gut Check is always hungry for tips and feedback. Email the author atnancy.stiles@riverfronttimes.com or follow her on Twitter..

After a seven-year partnership with PepsiCo., the St. Louis Rams have signed a five-year deal with Dr. Pepper Snapple that will begin this season. Dr. Pepper has similar agreements with the Chicago Bears and the Dallas Cowboys. So what exactly does this mean?

See also:

Dr. Pepper Teams with Air Guitar Champion for Commercial Deal

Gamlin Whiskey House to Open in September

Sub Zero's Eric Weis: Featured Bartender of the Week

Besides the drinks changing at the Edward Jones Dome (701 Convention Plaza Street; 314-342-5201) (obviously), Rams executive vice president Bob Reif tells Gut Check that the partnership will create a lot more fan involvement in the local market. "It speaks to what we want people to know -- that there's commitment and investment going on in the community," Reif says.

Rams Private Label Water Works

“Dynamics in the water category have changed with consumer tastes,” Rams CMO Bob Reif said. “You’ve got increased purchase without a lot of margins for big beverage companies, so they don’t give water much marketing support, which we will.”

The Rams have struck a licensing deal with AquaSky, the Chesterfield, MO water distributor to produce the team’s official bottled water this season. The product, titled “Thirst & Ten”, will debut in 16.9 ounce plastic bottles during the Rams game against the Seattle Seahawks on Sunday at the Edward Jones Dome. Each specially marked bottle will feature Rams colors, the team’s logo and the team URL.

Pepsi had renewed rights to soft drinks at the stadium, which they've held since 2007, but were unable to reach a deal that included water. It will still be featured prominently along the sidelines along with Gatorade as a major league sponsor. Though neither AquaSky or the Rams have fully discussed the deal, it is believed to be one of the first times an NFL team has picked up licensed intellectual property in the form of a beverage.

The water will sell for 50 cents less than the Pepsi backed Aquafina, but can only be sold within a 75-mile radius of St. Louis because it is a local deal. It will be available on shelves in Schnuck’s supermarkets and Mobil On the Run convenience stores.

Rams Broadcast Network Foot Print in Nine States

“The Rams Broadcast Network has established itself as a leader in sports television programming and we’re thrilled that Rams fans throughout the Midwest will have an opportunity to watch Rams preseason games across the Rams Television Network of affiliates,” said Bob Reif, Rams Executive Vice President of Marketing & Sales/Chief Revenue Officer.

For the fourth-consecutive year, KTVI-TV Channel 2 St. Louis will serve as the flagship station of the Rams’ preseason broadcasts. KTVI will air each of the Rams’ four preseason contests, beginning with the August 12 preseason opener versus the Indianapolis Colts, which will be available in high-definition.

“We are thrilled to continue a great association with the St. Louis Rams,” said Spencer Koch, President and General Manager for FOX 2 and KPLR 11. “As always, ‘The Home of the Rams’ will continue to provide the best coverage for the fans.”

In addition, the Rams Broadcast Network will broadcast the team’s preseason contests on 12 affiliate stations whose signal covers nine states. Fans in parts of Missouri, Illinois, Iowa, Oklahoma, Indiana, Kentucky, Kansas, Tennessee and Arkansas will have access to Rams preseason games this season.

Below are the RBN affiliates that will air the Rams’ preseason games:

Missouri

KTVI-Fox 2 St. Louis

KRBK-Fox Springfield

KMIZ-KQFX Columbia

KFVS-FOX Cape Girardeau, Missouri/Paducah, Kentucky

KFJX-Fox 14 Joplin, Missouri/Pittsburgh, Kansas

KYOU-FOX Ottumwa, Iowa/Kirksville, Missouri

Illinois

WBUI-CW Springfield

WAOE Peoria/Bloomington

KHQA-ABC Quincy/Hannibal, Missouri/Keokuk,Iowa

Indiana

WTVW-ABC Evansville

Oklahoma

KOKH-Fox Oklahoma City

KWTV-CBS Oklahoma City

KTUL-ABC Tulsa

STL RAMS Now The Most Protected Team In America

“If Kevlar can stop a bullet, it can damn sure stop a blitz.”

A paradigm shift in player safety is occurring :UNEQUAL® Technologies, the leading provider of athletic protection gear fused with patented military-grade composites, today announced a new partnership with the NFL’s St. Louis Rams.

Rams players will be ‘armored-up’ with the full suite of Unequal’s EXO Skeleton® products, including girdles, rib protectors, Footbeds®, and CRT(TM) – supplemental helmet protective pads, and insoles.

“Player safety is of paramount importance to the Rams and Unequal is integral to that initiative by providing us with the most advanced protection for our players,” said Rams Chief Revenue Officer Bob Reif. “Our focus is to prevent injuries through innovative techniques, training and Unequal equipment. We’re proud to be the first team to partner with Unequal to safeguard all of our players with this game changing technology. And it helps that the players love it.”

“We are thrilled to partner with the St. Louis Rams on their upcoming season,” said Unequal CEO Rob Vito. “They share our credo: be proactive rather than reactive to injury. Steve Young, an NFL Legend, said it best, ‘It would have been better if the players were wearing Unequal before they got injured.’ We applaud the Rams for being so progressive by equipping all of their players with Unequal as a preventive measure. This helps mitigate injury and keep their first string playing longer, stronger and safer. And healthier players should result in more wins.

IN THE MEDIA

ESPN
Unequal® CEO Rob Vito Interview, Sept 23, 2011

WFAA
Unequal® CEO Protected by EXO Skeleton, Sept 26, 2011

UNEQUAL® IN THE NEWS

Armor on the Field: The NFL’s Headlong Race to Build the Unbreakable Linebacker
WIRED
July 9, 2012

Extreme marketing on view at X Fest
Los Angeles Times
June 30, 2012

UNEQUAL® DEFCON WAFER™ Protection Reports for Duty;
Stops 2 Grain Steel Frags
May 22, 2012

X Games 2012 Gets X-treme Head Protection With UNEQUAL EXO Armor
May 31, 2012

Pride Football Club Uses UNEQUAL® EXO Armor
to Create "The Most Protected Football Team in America"
May 30, 2012

Safariland and UNEQUAL® Technologies
Partner to Create One of the World's Strongest, Lightest, Flexible Level IIIA Law Enforcement Vests
May 8, 2012

UNEQUAL® Technologies
Unveils its DEFCON Technology
May 8, 2012

UNEQUAL® Technologies
Hits a Grand Slam at MLB Winter Meetings
Dec. 7, 2011

UNEQUAL® CRT®
Puts Steel Curtain Around Pittsburgh Steelers
Dec. 5, 2011

UNEQUAL®
Named to Forbes America’s Most Promising Companies
Dec. 1, 2011

New EXO Skeleton® Pads:
The Wall™ and Egis™
Oct. 27, 2011

Unequal®
Unveils EXO Skeleton® Padding
June 6, 2011

Unequal® Technologies
Hits a Hole-in-One
March 7, 2011

Dec. 1, 2011

Michael Vick Signs
 Worldwide Licensing Deal with Unequal® Technologies