Ice Bucket Challenge ALS Donations Break $50 Million Mark With Help From Bob Reif

ALS Icebucket Challenge Bob Reif Calls out NFL Owners: via @YouTube#IceBucketChallenge phenomenon
— Ed Reif (@EdReif) August 23, 2014


Ice Bucket Challenge

 is the gift that keeps on giving for the ALS Association. The organization raised more than $10 million on Thursday alone, it said, bringing its total haul since July 29 to $53 million. For comparison’s sake, the group raised $2.2 million during the same period last year.

The contributions, which have come from more than 1 million new donors as well as some old donors, are an enormous boon for the ALS Association, whose national office raised only $19 million in all of 2012.

Since the Ice Bucket Challenge went viral in early August, social media outlets have been crowded with videos of people dumping ice on their heads after delivering a short message explaining their support for research and treatment of Lou Gehrig’s Disease. Public figures who have taken the challenge include politicians like 

George W. Bush

 and movie stars like Jennifer Garner and Ben Affleck. Corporate America too has pitched in, including Rams Chief Marketing Officer, and President and CEO of Audible Sports Marketing,  

Bob Reif


Dr Pepper Gets Pouring Rights

Plano-based Dr Pepper Snapple Group is expected to become the official soft drink partner at the 64,000-seat Edward Jones Dome, home of the St. Louis Rams.

Bob Reif, chief marketing officer for the Rams, said the “ink is not yet dry [but] obviously we believe it’s going to happen.”

He said Dr Pepper Snapple Group would be the “official carbonated soft drink provider,” which includes the “Dr Pepper family of products,” including the Dr Pepper, 7Up and Snapple lines.

It also includes Deja Blue water,  which will be re-branded in the St. Louis area to include a gold cap with the Rams’ blue colors. The package label will feature the St. Louis Arch.

“Really the cornerstone of this deal is that the Rams logos are going to be on over 5 million cans and bottles starting this fall,” Reif said. “That’s activation that our brand has not seen in a very long time.”

CBS ST LOUIS  Audio of Bob Reif InterviewHERE

He declined to reveal financial terms.

This marks Dr Pepper’s second exclusive pouring rights deal in the NFL.

In April of 2012, Dr Pepper Snapple Group said it had signed a seven-year marketing agreement with the Chicago Bears to be the exclusive provider of sodas and other non-alcoholic drinks at Soldier Field.

The Rams’ deal comes with a certain level of mystery. Earlier this month the city of St. Louis said no thank you to the team owner’s request for $700 million in stadium improvements.

Published reports say the Rams now have the right to break their stadium lease and go elsewhere after the 2014 season.

We have a call in to Reif to ask about that.

By Karen Robinson-Jacobs
Dallas Morning News

The Website reports today that the Plano-based Dr Pepper Snapple Group is close to completing a deal that would make it the exclusive soft drink sponsor of the St. Louis Rams.

If true, the match would follow on the heels of another high-profile sponsorship deal, with da Bears of Chicago.

The Bears’ deal was the company’s first category-exclusive vending and pouring rights deal with an NFL franchise, and one of its biggest professional sports team sponsorships.

Dr Pepper is “an official beverage partner” of the Dallas Cowboys, but that is not an exclusive relationship.

Sources said the Rams deal was in its final stages last week.

Dr Pepper, the nation’s No. 3 soft drink maker, has been trying mightily to bring back “lapsed” soda drinkers. Lapsed means, for health or other reasons they’ve chosen to swear off soft drinks.

Having high profile deals in stadiums, where fans still drink soda and eat cheesy nachos, helps the company reconnect with some consumers.

Broader Availability of the Sub Zero Vodka Bar Experience

"It speaks to who they are as operators that they've demonstrated great such success. Derek and Lucas Gamlin are great partners of the Rams," says Bob Reif "Broader availability of the Sub Zero experience is great for us, and it's great for the fans. We're thrilled."

In another upgrade to the dome, Sub Zero Vodka Bar (308 North Euclid Avenue; 314-367-1200), is taking over the two bars at the 50-yard line on the club level. There's already a 75-person Sub Zero club (sold out, of course), but now anyone on that level can get "the Sub Zero experience." Reif also points out that Sub Zero Vodka Bar took care of the hospitality and catering when the Rams traveled to London last year to play the New England Patriots.

Basically, with all these facility upgrades and multi-year contracts -- not to mention the emphasis on "community investment" -- hopefully this means the Rams won't be leaving St. Louis after the 2014 season.

Gut Check is always hungry for tips and feedback. Email the author or follow her on Twitter..

After a seven-year partnership with PepsiCo., the St. Louis Rams have signed a five-year deal with Dr. Pepper Snapple that will begin this season. Dr. Pepper has similar agreements with the Chicago Bears and the Dallas Cowboys. So what exactly does this mean?

See also:

Dr. Pepper Teams with Air Guitar Champion for Commercial Deal

Gamlin Whiskey House to Open in September

Sub Zero's Eric Weis: Featured Bartender of the Week

Besides the drinks changing at the Edward Jones Dome (701 Convention Plaza Street; 314-342-5201) (obviously), Rams executive vice president Bob Reif tells Gut Check that the partnership will create a lot more fan involvement in the local market. "It speaks to what we want people to know -- that there's commitment and investment going on in the community," Reif says.

Rams Private Label Water Works

“Dynamics in the water category have changed with consumer tastes,” Rams CMO Bob Reif said. “You’ve got increased purchase without a lot of margins for big beverage companies, so they don’t give water much marketing support, which we will.”

The Rams have struck a licensing deal with AquaSky, the Chesterfield, MO water distributor to produce the team’s official bottled water this season. The product, titled “Thirst & Ten”, will debut in 16.9 ounce plastic bottles during the Rams game against the Seattle Seahawks on Sunday at the Edward Jones Dome. Each specially marked bottle will feature Rams colors, the team’s logo and the team URL.

Pepsi had renewed rights to soft drinks at the stadium, which they've held since 2007, but were unable to reach a deal that included water. It will still be featured prominently along the sidelines along with Gatorade as a major league sponsor. Though neither AquaSky or the Rams have fully discussed the deal, it is believed to be one of the first times an NFL team has picked up licensed intellectual property in the form of a beverage.

The water will sell for 50 cents less than the Pepsi backed Aquafina, but can only be sold within a 75-mile radius of St. Louis because it is a local deal. It will be available on shelves in Schnuck’s supermarkets and Mobil On the Run convenience stores.

Rams Broadcast Network Foot Print in Nine States

“The Rams Broadcast Network has established itself as a leader in sports television programming and we’re thrilled that Rams fans throughout the Midwest will have an opportunity to watch Rams preseason games across the Rams Television Network of affiliates,” said Bob Reif, Rams Executive Vice President of Marketing & Sales/Chief Revenue Officer.

For the fourth-consecutive year, KTVI-TV Channel 2 St. Louis will serve as the flagship station of the Rams’ preseason broadcasts. KTVI will air each of the Rams’ four preseason contests, beginning with the August 12 preseason opener versus the Indianapolis Colts, which will be available in high-definition.

“We are thrilled to continue a great association with the St. Louis Rams,” said Spencer Koch, President and General Manager for FOX 2 and KPLR 11. “As always, ‘The Home of the Rams’ will continue to provide the best coverage for the fans.”

In addition, the Rams Broadcast Network will broadcast the team’s preseason contests on 12 affiliate stations whose signal covers nine states. Fans in parts of Missouri, Illinois, Iowa, Oklahoma, Indiana, Kentucky, Kansas, Tennessee and Arkansas will have access to Rams preseason games this season.

Below are the RBN affiliates that will air the Rams’ preseason games:


KTVI-Fox 2 St. Louis

KRBK-Fox Springfield

KMIZ-KQFX Columbia

KFVS-FOX Cape Girardeau, Missouri/Paducah, Kentucky

KFJX-Fox 14 Joplin, Missouri/Pittsburgh, Kansas

KYOU-FOX Ottumwa, Iowa/Kirksville, Missouri


WBUI-CW Springfield

WAOE Peoria/Bloomington

KHQA-ABC Quincy/Hannibal, Missouri/Keokuk,Iowa


WTVW-ABC Evansville


KOKH-Fox Oklahoma City

KWTV-CBS Oklahoma City


STL RAMS Now The Most Protected Team In America

“If Kevlar can stop a bullet, it can damn sure stop a blitz.”

A paradigm shift in player safety is occurring :UNEQUAL® Technologies, the leading provider of athletic protection gear fused with patented military-grade composites, today announced a new partnership with the NFL’s St. Louis Rams.

Rams players will be ‘armored-up’ with the full suite of Unequal’s EXO Skeleton® products, including girdles, rib protectors, Footbeds®, and CRT(TM) – supplemental helmet protective pads, and insoles.

“Player safety is of paramount importance to the Rams and Unequal is integral to that initiative by providing us with the most advanced protection for our players,” said Rams Chief Revenue Officer Bob Reif. “Our focus is to prevent injuries through innovative techniques, training and Unequal equipment. We’re proud to be the first team to partner with Unequal to safeguard all of our players with this game changing technology. And it helps that the players love it.”

“We are thrilled to partner with the St. Louis Rams on their upcoming season,” said Unequal CEO Rob Vito. “They share our credo: be proactive rather than reactive to injury. Steve Young, an NFL Legend, said it best, ‘It would have been better if the players were wearing Unequal before they got injured.’ We applaud the Rams for being so progressive by equipping all of their players with Unequal as a preventive measure. This helps mitigate injury and keep their first string playing longer, stronger and safer. And healthier players should result in more wins.


Unequal® CEO Rob Vito Interview, Sept 23, 2011

Unequal® CEO Protected by EXO Skeleton, Sept 26, 2011


Armor on the Field: The NFL’s Headlong Race to Build the Unbreakable Linebacker
July 9, 2012

Extreme marketing on view at X Fest
Los Angeles Times
June 30, 2012

UNEQUAL® DEFCON WAFER™ Protection Reports for Duty;
Stops 2 Grain Steel Frags
May 22, 2012

X Games 2012 Gets X-treme Head Protection With UNEQUAL EXO Armor
May 31, 2012

Pride Football Club Uses UNEQUAL® EXO Armor
to Create "The Most Protected Football Team in America"
May 30, 2012

Safariland and UNEQUAL® Technologies
Partner to Create One of the World's Strongest, Lightest, Flexible Level IIIA Law Enforcement Vests
May 8, 2012

UNEQUAL® Technologies
Unveils its DEFCON Technology
May 8, 2012

UNEQUAL® Technologies
Hits a Grand Slam at MLB Winter Meetings
Dec. 7, 2011

Puts Steel Curtain Around Pittsburgh Steelers
Dec. 5, 2011

Named to Forbes America’s Most Promising Companies
Dec. 1, 2011

New EXO Skeleton® Pads:
The Wall™ and Egis™
Oct. 27, 2011

Unveils EXO Skeleton® Padding
June 6, 2011

Unequal® Technologies
Hits a Hole-in-One
March 7, 2011

Dec. 1, 2011

Michael Vick Signs
 Worldwide Licensing Deal with Unequal® Technologies

IMS/IRL Alumni Bob Reif at This Years Indy 500

The 96th Indianapolis 500- the best way to convert money into noise---was fast paced with lots of lead changes and drivers dabbling in and out of the boundaries of disaster. There’s no secret to ovals. You just press the accelerator to the floor and steer left. The drivers who think the brakes are for stopping usually don't win. As Mario Andretti said, "“If everything seems under control, you're just not going fast enough.”

These open wheel drivers are like fighter pilots, flying in a gymnasium. The crashes fans remember, but drivers remember the near misses, but nobody remembers who finished second but the guy who finished second. For the record, New Zealand's Scott Dixon was runner-up this time.

The weather was hot in America's Midwest after an emotional tribute to last year's winner Dan Wheldon, the popular Englishman whose thrill of speed overcame the fear of death and in fact, actually died horrific crash in Las Vegas in October.

Challenge for Champions at Boone Valley Golf Club

The St. Louis Rams  hit Boone Valley Golf Club
 for a 1st place tournament benefiting the March of Dimes

The  contingent was led by Head Coach Jeff Fisher, Chief Marketing Officer Bob Reif, Chief Operating Officer Kevin Demoff, and select Rams Players.

The annual event is expected to raise over $150,000 to help March of Dimes efforts to give all babies a chance to be born healthy.
Each foursome in the Challenge for Champions will have a member of the Rams family participating. The team’s contingent was led by Head Coach Jeff Fisher, Chief Marketing Officer Bob Reif, Chief  Operating Officer Kevin Demoff, and select Rams Players. Foursomes will draft their favorite player or coach to their team by making bids on prior to the tournament.
The tournament is sanctioned by the Metropolitan Amateur Golf Association. It began  with a shotgun start at 10:30 am, and featured “longest drive” and “closest to the pin” competitions. The event concluded with a live auction featuring unique auction items..
The Challenge for Champions is co-chaired by Bob O’Loughlin, Chairman and CEO of Lodging Hospitality Management and Kevin Demoff, executive vice president of football operations/chief operating officer of the St. Louis Rams.
Sponsors include the St. Louis Rams, Lodging Hospitality Management, Purina PetCare, and Centric Group. Additional companies participating in the tournament include Express Scripts, Cassidy Turley, Husch Blackwell, Enterprise Bank, HM Capital Management, and Missouri Athletic Club.          
March of Dimes invests more than $3 million annually in Missouri for research and programs to help moms have full-term pregnancies and healthy babies.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality.  For the latest resources and information, visit or  For Missouri news, visit

ContinuityX Acquires Naming Rights to Rams Training Facility

The Rams and ContinuityX announced a four-year marketing partnership on Wednesday which includes the naming rights to the training facility at Rams Park. Below is the full release on the agreement:

“The Rams are thrilled to partner with a burgeoning company like ContinuityX,” said Bob Reif, Chief Revenue Officer, St. Louis Rams. “The corporate name could not be more appropriate for our organizational efforts as we continue to strive for ‘Continuity’ and ‘eXcellence’ both on and off the field.

ST. LOUIS – The St. Louis Rams and ContinuityX today announced a four-year marketing partnership which centers around the naming rights of the team’s Earth City training facility. The facility will now be known as the ContinuityX Training Center.

The marketing partnership includes incorporation into marketing and public relations efforts originating from the ContinuityX Training Center, starting with the 2012 NFL Draft. During the entire term of the agreement, ContinuityX will also have exclusive sponsorship rights to team practice jerseys, with its logo appearing on the jerseys.  In addition, ContinuityX will have signage at the Edward Jones Dome.

“We are very excited about our new partnership with the St. Louis Rams,” said David Godwin, chief executive officer, ContinuityX. “We feel that it is an honor to be involved with a long established and successful franchise like the Rams. Our four-year agreement will provide opportunities for both organizations to develop a strategic brand that will serve both local markets and an ever growing global environment.”

Posted by nickwagoner on April 25, 2012 – 2:18 PM 

About ContinuityX:
ContinuityX Solutions, Inc. (OTCQB:CUSX), a unique provider of business continuity, disaster recovery solutions and IT Technology services provides consulting services and management of business continuity, virtual/cloud 

Special Interest Lecture Series Scores High Marks

With its highest rating ever, Crystal Cruises has been voted Travel + Leisure’s “World’s Best Large Ship Cruise Line” for an unprecedented 16th consecutive year.   The ultra-luxe line’s score of 92.45 is almost 2 full points greater than any previous Crystal score.  For the prestigious magazine’s 2011 readers’ survey, reader-travelers rated cruise lines on staff/guides, itineraries/destinations, activities, accommodations, food, and value.

From enlightening enrichment speakers like General Richard Myers, US Ambassador Marc Ginsberg and NFL Insider Bob Reif to the exquisite cuisine of Nobu Matsuhisa, Crystal Cruises has been consistently lauded by world travelers, travel agents and industry critics for its host of complimentary features.  Conde Nast Traveler readers voted Crystal Cruises “Best Large-Ship Cruise Line” for a record 17th year.

Rams Exec Speaks To Creve Coeur Chamber of Commerce

Bob Reif, Chief Marketing Officer for the St. Louis Rams was dispensing advice to an audience of Creve Coeur-Olivette Chamber of Commerce members Thursday about marketing during tough times.

While business owners large and small are still struggling to find an economic recovery Reif had hopeful news for the audience and football fans everywhere. He soon could have an active product ready to market.

Reif arrived about an hour late for the Chamber's monthly membership luncheon because he was in touch with team owner Stan Kroenke and executive vice president of football operations, Kevin Demoff, who are both at the NFL owners meeting in Atlanta, about the potential end of the labor lockout.

ESPN is among the outlets reporting that players are tentatively scheduled to vote on a labor agreement this evening.

“We’re working feverishly to get our business back going again,” Reif said. “Hopefully we can ratify an agreement and we’ll be playing football in about a week or so.”

That drew a raucous applause from the approximately 60 members in attendance at Spazio in Maryland Heights.


Community Involvement

Despite the lockout, which has been in place since March, Reif said the Rams have sold more season tickets this year than the previous two seasons. While Sam Bradford may have something to do with it, Reif credits the organization's community outreach programs.

Reif stressed the importance of community involvement, focusing on the hundreds of public appearances made by Rams players, cheerleaders, mascot and front office staff.

Each Rams employee performs a minimum of 60 hours of community service each year. Most recently the team’s office staff trekked to Joplin to assist in tornado cleanup.

“That’s who the St. Louis Rams are to us,” Reif said. “We wanted to take something that was real to us and make it real to other people and to the community. We want the city of St. Louis to know that we are genuine about what we do.”

While the Rams are a for-profit business, Reif said community involvement and charitable donations are what make businesses grow. He said the Rams actually lost money in the years following their Super Bowl appearances in 1999 and 2001 because the organization had not yet embraced the community outreach programs.

“Our No. 1 priority is winning football games,” Reif said, adding that they also want to be profitable while continuing to build a reputation as a “great community partner.”

“If you just win football games, like when we won the Super Bowl, and don’t do (charity), you’ve got a big hole in your business,” Reif added. “We didn’t take advantage of the wave because we didn’t reinvest in the town.”


Advice For Any Business

No matter how good a company’s customer relations may be, how low prices are or how good the product is, a “consistent presence in the marketplace” is a must, which is why the team went from working with a handful of local businesses to 140 last season.

“We used to be conspicuous by our absence, now we’re present in just about everything.”

The last two seasons that has meant being present in the construction business, too. Head Coach Steve Spagnuolo participated in playground builds when he was an assistant coach in Philadelphia and brought the idea with him to St. Louis.

The first playground build was in East St. Louis. The Rams then built another last year in South City and this year in Maplewood, as reported by Maplewood-Brentwood Patch

Partnering with other area businesses like Centene, Anheuser-Busch, Monsanto, Purina, Charter and Express Scripts has also helped the Rams.

“The more you can proselytize and get in front of people, you get somebody coming halfway closer to meet you and it takes you there,” Reif said. “It’s important to see where brands can intersect. If you can stick it out and can be a stable business through the ups and downs, you’ll be grateful for it.”

Another important suggestion is the idea to keep marketing, even during tough times. “If you’re not out there in the marketplace, you lose the potential six months or two years down the road," Reif said. "You show that you’re viable, in business and making it through tough times. When times get better, people will remember you were out there.”

Bob TV-Super Bowl Monday-Crossing The International Dateline

The last time Bob Reif gave up prime seating at a sporting event was The Atlanta Olympics in 1996 See Going For The Title.

This week,  Bob decided to miss his first Super Bowl in 17 years, to join the cruise ship, Crystal Serenity, onboard  in the South Pacific; watching the international feed on Super Bowl MONDAY! ( since we crossed the Dateline, when We went to bed on Friday and woke up on Sunday losing a day, which was actually Saturday in Texas)


ST. LOUIS- Through its partnership with the Rams, Monsanto is providing the opportunity for growers from Missouri, Illinois and Kansas to attend the December 19th game and watch the Rams take on the Kansas City Chiefs. More than 200 farmers have been invited to a pre-game reception and provided with tickets to the game.

"As a leading agricultural area many of our Illinois, Missouri and Kansas fans are farmers, so we’re looking forward to partnering with Monsanto to bring attention to their great work,” says Bob Reif, executive vice president of sales and marketing/chief marketing officer, St. Louis Rams. “We’re also proud that Adam Timmerman, one of our most beloved alumni players who now farms, will be in attendance at the game to help celebrate farmers and this partnership.”
Sunday’s game will also feature a “thank you” to farmers as the Rams salute and thank all American farmers in attendance.

During the television broadcast of the Rams game, Monsanto will air one of the new spots featured in Monsanto’s America’s Farmers campaign. Farm families, like the Matthews family of Carrollton, Missouri, are featured in the campaign, created to advocate on behalf of the American farmer.

“By featuring hard-working farm families like the Matthews family we hope to increase public awareness of all that American farmers do to provide us with food, clothing and energy,” says Mark Halton, Monsanto’s Corporate Marketing Lead. “Few things are more American than a football game on a Sunday afternoon. This is the perfect opportunity to spotlight the real people behind the business of agriculture and to thank farming families for the work that they do.”

The Matthews’ farm is featured in the America’s Farmers campaign along with three other families. The families will also be shown in an upcoming webisode series, available on starting in mid-December. This series will introduce viewers to the farm families featured in the campaign and tell their stories throughout the farming season.

“Many people don’t realize where their food comes from or how it gets to their table,” says Melinda Matthews. “We are thankful for the opportunity to tell our story and to showcase that there is a lot more to the business of farming than what people see.”

In 1940, one U.S. farmer fed 19 people. Today, through advanced technology in seeds, equipment and processes, one U.S. farmer feeds 155 people. There are currently more than 100,000 farms in Missouri, and the state produces more than six percent of all soybean exports.* 

Delta replaces American Airlines at St Louis Rams

Bill Devaney Rams GM and Bob Reif Rams EVP and CMO

Delta Air Lines has signed a deal with the St Louis Rams that will see the company become the NFL team's official airline for two years.

American Airlines had previously held the position of the Rams' official airline but the deal was not renewed after 20 routes were cut from the airline's operations fromLambert - St Louis International Airport.

Delta will become the exclusive charter airline to the Rams and will transport the team and staff to all away games, using a dedicated cabin crew for each trip.

The airline will receive signage at Rams home games, in the official matchday programs, as well as on the team's website.

Delta, whose employees in St Louis have been sporting Rams caps and logos recently, now operates 41 peak-day flights at Lambert - St Louis airport, with routes to 11 cities.

"We appreciate Delta's commitment and growing presence in the St Louis market and look forward to a long partnership," said Bob Reif, the Rams' executive vice president of sales and marketing.

Hank Halter, senior vice president and chief financial officer at Delta, said:

"This partnership demonstrates Delta's ongoing commitment to St Louis as we continue to invest in the market with new service and enhanced facilities for our customers."

Field-Level Seats Get Patrons Close To The Action


The first major premium seat upgrades at the Edward Jones Dome since it opened in 1995 have paid big dividends for the St. Louis Rams.

The field-level seats, all-inclusive club and loge boxes opened in 2009 and every piece of additional inventory is sold, said Bob Reif, the Rams’ Executive Vice President and Chief Marketing Officer.

The 48 field-level seats, 24 behind each end zone, cost $5,000 for the season and are available exclusively to suite holders as an add-on to their skybox purchase, Reif said. The cushioned, swivel chairs, protected by a railing, are just nine feet from the back of the end zone. Field-level patrons walk through the same tunnel the players use to reach the field. Reif got the idea for the seats from his days working at Indianapolis Motor Speedway.

“One product I thought was great was the pit and garage passes, where you leave your suite and go down to the pit,” he said. “This is a similar product; these seats are only eligible to people who own suites. It gives you a different perspective.” 

The 48 field-level seats are an add-on to skybox purchases.The all-inclusive club, sponsored by The Sports Nook, a local ticket broker, was created by tearing down the walls of four suites in the northeast corner. Those skyboxes were previously reserved for community programs and did not typically generate revenue, Reif said.

The ability to sell two- and four-seat packages in the club provides an option for companies that don’t need a full-scale suite, he said. The Sports Nook seats cost $525 a game for the season. Food and drinks, a pregame field pass for one game, and a chair massage are part of the package.

The loge boxes, marketed as four-person mini-suites with club chairs and two televisions, cost $18,000 a seat for the season, including food and drinks and private parking. “Park your car, take a private entrance, go up the elevator to the third floor and walk 10 steps into your club,” Reif said.

The loges are part of the Clarkson Jewelers Club in the south end zone. Loge box holders can hang out and shoot pool, play Xbox games and browse Clarkson’s display case, which contains about $1 million in jewelry, watches and accessories. It’s all brought in by security three hours before kickoff and removed within two hours after the game. Clarkson associates are on hand for those fans interested in making a game-day purchase.

Other NFL teams visiting St. Louis have seen the appeal of the loge boxes and the affordable prices compared with six-figure suites, Reif said.

“The irony of all this is … NFL television ratings continue to increase because the experience in-home is so much improved over what it was in the past,” he said. “So many teams are trying to replicate that … all the creature comforts … the ‘man cave,’ if you will.”

For the Rams, selling naming rights for two premium areas to the ticket broker and jewelry retailer was icing on the cake, he said.

In another project completed in 2009, the Rams pushed the price of their most expensive regular seats between the 40-yard lines from $100 to $120 a game after replacing hard plastic with cushioned chairs for the best seats in the house.

“Those are the only tickets we have increased in price in five years,” Reif said. “We did a study with the NFL and found there was great elasticity for those seats.” The 99 percent renewal rate indicates to the Rams that they could charge more money for those seats in the future.

Fifty-three of the dome’s 121 remaining suites were up for renewal this year after their 15-year leases expired. To date, the number of unsold units is fewer than 20, not bad considering the Rams’ on-field performance of late, Reif said.

“It’s been a challenge coming off the toughest stretch of any team in NFL history with only six wins in three years,” he said. “On top of that, with everything else happening in the economy … we have sold pretty well.”

Anheuser-Busch and KMOV Continue Their Ramness

ST. LOUIS – The Rams announced today that the team received support from Anheuser-Busch and KMOV to ensure Sunday’s game versus the San Diego Chargers met the requirement to be televised locally.

“This is a great gesture of civic support by Anheuser-Busch, one of the biggest supporters of our team and this community,” said Bob Reif, executive vice president of sales and marketing/chief marketing officer, St. Louis Rams.

“The brewery is full of Rams fans. It is an opportunity to put some of them in the seats and the game on television for the rest of St. Louis,” said Dave Peacock, president, Anheuser-Busch.

Anheuser-Busch is the presenting sponsor of Sunday’s Bud Light Green Game. The game, which is the culmination of the Rams’ inaugural green week, will highlight the importance of environmental sustainability with a variety of in-game elements at the Edward Jones Dome.

The Rams versus Chargers game will air on KMOV beginning at noon and be followed immediately by a postgame show entitled, “The Rams Wrap-up Show presented by Bud Light.” The show will feature head coach Steve Spagnuolo’s press conference, player interviews and game highlights.

“The postgame show represents a unique collaboration between KMOV, Anheuser-Busch and the Rams that will allow this community to not only see the game, but receive bonus Rams’ coverage,” said Allan Cohen, president and general manager, KMOV. “Rams fans can tune in at noon and keep it locked on Channel 4.”

“We appreciate KMOV’s leadership to help us get this game on television for our fans,” said Reif. “We’re excited about the added element of the postgame show and think the fans will appreciate the enhanced coverage only available on Channel 4.”

Jets, Partner on 'Ultimate Fan'

By Jets Staff
Posted Nov 17, 2010

The Jets and announced today details of a new partnership between the group travel company and the team. becomes the first sponsor integrated into the Jets' Ultimate Fan Facebook application. Free items courtesy of will be available to users in the pride area of the application. Users will be able to add the items — including a branded party limousine — to their tailgate area and be able to “like” on Facebook. Ultimate Fan users will also have an opportunity to win weekend long hotel stays and spa services at some of’s premier properties. Ultimate Fan, spearheaded by the New York Jets and created in conjunction with game developer Arkadium, is the first revenue generating Facebook application to be backed by a professional sports team. Not a football simulator or a fantasy league game, at its core Ultimate Fan lets fans be fans by doing online what they would normally do at home and in stadiums. From rooting for their favorite team to predicting game scores and holding a virtual tailgate with fans all over the world, there is a component of the game for everyone, no matter which team people are cheering on to victory.

In addition to the integration into the Jets Facebook app, will sponsor Jets youth football clinics and appear in team-controlled media over the next two years. “From the team’s new private-label wine, Jets Uncorked, to the organization’s commitment to innovation in social media, we knew that working with the Jets was the perfect partnership for us,” said CEO Tim Hentschel. “The Jets have the same entrepreneur spirit and creative thinking as we do and we expect this partnership to continue to grow in the years to come.”

“Social media is altering the landscape of sports sponsorship, enabling teams to bridge the gap between partners and fans to actually create a conversation," said Matt Higgins, Jets executive vice president of business operations. "Ultimate Fan integrates sponsors into the virtual football experience in a fun, natural way while offering value to users. has not only developed a dynamic, nimble business that makes travel life easier for everyone but is always looking to push the marketing envelope. We are excited to be introducing them to our fans.” offers fans and customers, through its patent-pending booking technology and best rate guarantee (often as low as 70 percent off prevailing hotel guest room rates), the easiest and most efficient way to make travel plans. adds the Jets to its roster of professional sports partnerships. In addition, they sponsor youth sports teams from Little League and T-ball to college conferences such as the Big West, Mountain West, Atlantic 10 and C-USA.

St. Louis Rams Secure Deal With U.S. Bank

Financial services holding company, U.S. Bank has become the official bank of the National Football League (NFL) team the St. Louis Rams. 

This is the first time U.S. Bank has sponsored a St. Louis professional sports team.

Read more: U.S. Bank becomes St. Louis Rams sponsor | St. Louis Business Journal

The two-year deal, which runs until April 2012, includes signage, video board presence at the Edward Jones Dome and America’s Center. Co-branded debit cards are also included in the agreement. 

Bob Reif, chief marketing officer and executive vice president of sales and marketing for the Rams, said in a statement: “As the market leader in St. Louis, U.S. Bank provides us with tremendous reach throughout the region, but just as importantly their endorsement of us means a great deal as we continue to re-engage the St. Louis region.”

U.S. Bank, is the largest bank in the local area with US$12.5 billion in charter deposits. It has an excess of 114 branches and 324 ATMs in the region. The bank is the fifth-largest commercial bank in the United States and a subsidiary of Minneapolis-based U.S. Bancorp, which had US$283 billion in assets as of June 30. The holding company stands as the sixth largest bank in the United States based on deposits, with branches in 24 states and US$183B in deposits as of December 31st, 2009.

U.S Bank--- It Is Official

-The partnership with the Rams is the first professional sports sponsorship for U.S. Bank in St. Louis- 

U.S. Bank has become the official bank of the St. Louis Rams under a new two-year sponsorship announced recently.

Photo Credit:Samantha Dittmann 

"Over the past couple of months, we have had the opportunity to get to know Joe Imbs and his senior management team and together we crafted a business partnership that will enable us to leverage the equity of each other's brands," said Bob Reif, Executive Vice President of Sales and Marketing/Chief Marketing Officer, St. Louis Rams. 

“As the market leader in St. Louis, U.S. Bank provides us with tremendous reach throughout the region, but just as importantly their endorsement of us means a great deal as we continue to re-engage the St. Louis region,” said Bob Reif, the Rams’ chief marketing officer and executive vice president of sales and marketing, in astatement.

This is the first time U.S. Bank has sponsored a St. Louis professional sports team. The deal, which runs through April 2012, includes signage, video board presence at the Edward Jones Dome and America’s Center, and co-branded debit cards. U.S. Bank will also be the game day sponsor of the Rams’ Nov. 21 home game against Atlanta Falcons. Financial terms of the sponsorship deal were not disclosed.

U.S. Bank, led locally by St. Louis President and Regional Chairman Joe Imbs, is the largest bank in the area with $12.5 billion in charter deposits. It has more than 114 branches and 324 ATMs in the region.

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The St. Louis Rams and U.S. Bank announced a two-year sponsorship agreement naming U.S. Bank the Official Bank of the St. Louis Rams.

ST. LOUIS- The St. Louis Rams and U.S. Bank announced a two-year sponsorship agreement naming U.S. Bank the Official Bank of the St. Louis Rams. 

The agreement, which marks the first time U.S. Bank has sponsored a St. Louis professional sports team, will run through April of 2012. In addition to an extensive signage and video board presence at the Edward Jones Dome and America’s Center, U.S. Bank has the right to develop a Rams and U.S. Bank co-branded check/debit card. U.S. Bank will also be the game day sponsor of the Rams’ November 21st home game versus the Atlanta Falcons as well as a 2011 home game.

“Throughout this process, we have been impressed with the Rams’ vision to deliver a first class product both on and off the field,” said Joe Imbs, Regional Chairman/St. Louis Market President, U.S. Bank. “We look forward to being an integral part of their business moving forward.”    

 - St. Louis Business Journal