The Audible Group was founded on November 1, 2001 by Bob Reif, following a successful career at some of the world’s most prestigious sports & entertainment businesses, including:
- Pro Player Stadium
- The Miami Arena
- The Homestead Motorsports Speedway
- The National Car Rental Center
- Front Row Communications
- Los Angeles Rams
- Indianapolis Motor Speedway / Indycar Series
- Miami Dolphins
- Florida Marlins
- Florida Panthers
- Sports Channel Florida
The Audible Group’s approach to success is rooted in growing the value of a business’ existing assets by optimizing operations and providing innovative solutions for growth. The evolution of TAG as a “relationship broker” is one example of the successful innovations TAG regularly provides to its clients.
TAG’s innovative solutions for growth are a direct result of the Group’s unrivaled experience in the sports & entertainment industry. Through their vast network of relationships, TAG crafts unique partnerships, forges strategic collaborations, & enacts innovative solutions that drive growth for all parties involved. From providing access to iconic brands to advising on media & content rights, TAG is a versatile industry expert with a storied track record.
In order to protect their time and preserve the caliber of their services, TAG is selective in taking on new engagements, focusing only on those that can produce a 100% success ratio.
CEO & FOUNDER
Bob Reif is the Founder of The Audible Group and is engaged on all TAG business. Over the course of his long career, Reif has transacted over $4 billion in Sports Marketing / Media Rights Agreements, including ten (10) Naming Rights deals and multiple Television Rights agreements, all of which have contributed to his deep relationships across the industry.
Reif began his sports career in 1991 at IMG, the world’s largest sports marketing agency. After four years of groundbreaking innovations, he joined Florida sports magnate Wayne Huizenga in pioneering cross-property sponsorship deals and omnichannel marketing programs. In both 1998 and 1999, Reif was named to Street and Smith’s Sports Business Journal’s prestigious “40 Under 40” list as one of the 40 most influential people in the sports industry under the age of 40. Reif left Miami in 1999 to become the Executive Vice President and Chief Marketing Officer of the Indianapolis Motor Speedway and INDY Racing League where he both ran the internal operations & negotiated key partnership and media agreements.
In 2004, Reif was named President of the Entertainment Properties Division of the Endeavor Talent Agency where he negotiated programming and product integrations with television networks and movie studios on behalf of corporate sponsors and talent. It was at Endeavor where he first began his relationship with the Rams while running the agency’s sports practice.
Reif and The Audible Group served as both the Chief Revenue Officer and CMO for the St. Louis Rams for twelve seasons overseeing its growth from a $220M valuation to its current $3.5B valuation. Reif overhauled the Rams sales and marketing operations to launch new departments in the areas of television (Rams Broadcast Network), season ticket sales, group sales, premium ticket sales, marketing, customer service/fan retention, events, and sponsorship/suite services. Under this structure in 2011 the Rams attained their highest sponsorship revenue numbers and the highest new season and group ticket sales sold in the 75-year history of the team
Reif has served on the Missouri Board of Directors for the Make-A-Wish Foundation & began an endowment in his late father’s name, the Edward W. Reif Endowment, which he began in 2007 with the Boys Club of New York. He currently sits on the Board of Directors for New York-based companies Conxeo and Legacy Connect. Bob is a Board Advisor to Chicago advertising network InStadium and is a 1989 graduate of Princeton University.
vp, business development
Rachel is involved on all projects across TAG’s client base and is responsible for sales strategy across all TAG’s verticals. With seven years of experience in the National Football League, with the St. Louis Rams, Rachel has developed a value proposition that is the core of her competitive advantage. While at the Rams, she increased revenue through new business by developing corporate partnerships with regional and national businesses. She sold the naming rights for the Official Rams Training Center (ContinuityX) and Stadium Clubs (Sub Zero, Jim Beam) pairing her marketing and sales skills to maximize revenue for the team. At every stage in her progression at the Rams, Rachel was a top revenue producer and consistently sold a seven-figure book of business.
An integral part of the team, Rachel developed a first of its kind NFL initiative to engage the female fan base-Pick 6 Discovery Retail. This program resulted in national recognition earning 2nd place for the Sammy Award at the National Sports Forum, NFL Retailer of the Year, and was featured in the Sports Business Journal as an innovative way to capture an undeveloped fan base. Rachel started her sales career as a Regional Brand Manager for G’Day Imports where she helped raise the seed capital to accelerate the business. Her responsibilities ranged from territory sales, new market roll outs, and marketing programming. Rachel graduated from Missouri State University with a BS in Organizational Communications and a minor in Sociology.
director, content strategy
Jake oversees the strategy ideation, execution, and activations of TAG’s clients. Prior to TAG Jake spent three years as Manager of Content Partnerships at the Direct Sports Network. There he was responsible for the strategy and expansion of the networks' growth. Jake negotiated, managed, and activated twenty (20) new partnerships. He expanded the company’s platform into three (3) new leagues rounding out the networks offerings to include approximatley half the NHL, MLS, and the company's first league deal, NASCAR. Additionally, Jake was responsible for DSN's social strategy, the strategic design of technology updates to the company’s network of apps, and implemented a number of advertising campaigns across ESPN.com, SBnation.com, and bleacherreport.com.
After Indiana State University, Jake accepted a sales position as an Inside Sales Engineer at Loy Instrument, a company focused in commercial and industrial heating, and process applications. While at Loy, Jake generated over $1 million in sales year over year and expanded the company’s sales accounts nationally.
Michael is Managing Director of The Audible Group, he is responsible for day to day operations of TAG. Michael's primary responsibility is managing Audible Capital, TAG’s private equity fund that makes investments in undervalued sports assets and high growth companies which can benefit from TAG’s relationships, expertise, and proven track record within the sports and entertainment industry. Prior to TAG, Michael served as the Chief Operating Officer of Direct Sports Network, a digital media company that built partnerships with professional teams across major sports leagues in the United States. Before DSN, he co-led a private wealth advisory team at Goldman Sachs where he managed assets for some of the wealthiest families and foundations in America.
A graduate of West Point where he was a member of Army’s wrestling team, Michael served as an Air Defense Artillery officer in the United States Army. His final assignment in the military was at U.S. Strategic Command/NORAD in Colorado Springs, CO where he served as the Deputy Director of a missile defense crew tasked with defending the country from a nuclear missile attack. He was a Co-Founder and President of the Board of The Veteran Business Battle, an organization that provides equity capital to Veteran founded and led businesses. Michael earned his MBA from Rice University.
Jourdon brings a creative perspective to The Audible Group. He provides a design standard that allows TAG to define and reinforce a brand. As Creative Director, Jourdon has to have his finger on the pulse of all of TAG's engagements. Through design, Jourdon assists in telling brand stories helping to define a brand and ultimately grow it's audience.
Jourdon was responsible for creating the look and feel of the TAG brand. For the brand relaunch from Audible RSM to The Audible Group, Jourdon landed on the acronym TAG and designed a new logo. The new logo provided a fresh and stylish more updated feel. Through his creativity, market intelligence, and design background Jourdon is helping to shape TAG's brand identity and voice.
Prior To TAG Jourdon worked as the Creative Director at Direct Sports Network. While working at DSN Jourdon was responsible for the overall design. He lead the design team through an advertising campaign across ESPN.com, SBnation, & Bleacherreport.com. He created a new logo for Direct Sports Network. Jourdon architected the design for all of DSN apps across their network including NFL, NASCAR, NHL, and MLS.
One of Jourdon's biggest accomplishments while at DSN, Jourdon designed a new app for Sony Smart TV's uploaded nation-wide. His iPad version is expected to launch in the near future.
DIRECTOR, CORPORATE OPERATIONS
Josh oversees the day-to-day operations of The Audible Group’s diverse engagements and is responsible for scaling the team’s unique capabilities to new industries and clients.
Prior to joining TAG, Josh spent 2 years as a consultant in the Strategy & Operations division of Deloitte Consulting LLP. While there, he worked on a wide variety of projects in various industries and built a deep skillset in project management. He also led several initiatives at the local and national level including the design and operation of a data analytics effort, a nationally recognized volunteer tutoring program, & a “franchise model” group of skills-based volunteers for Deloitte practitioners to help their local office communities.
Though Josh graduated UCLA with a degree in Economics, he stays involved in other interests including tutoring, volunteering, entrepreneurship, and writing satire. His manifold background and experience brings special insight to The Audible Group. When he is not in the office, Josh can be found surfing and mountain biking, though rarely at the same time.