On November 1, 2001 TAG was established by Bob Reif following a successful career at some of the worlds most prestigious sports and entertainment businesses including IMG, the Indianapolis Motor Speedway/ Indycar Series and the sports businesses of Wayne Huizenga - Miami Dolphins, Florida Marlins, Florida Panthers, Sports Channel Florida, Pro Player Stadium, the Miami Arena, the Homestead Motorsports Speedway, the National Car Rental Center, and its in-house agency Front Row Communications.
The Audible Group’s foundation is rooted in growing the value of sports assets by integrating it's innovative strategies to deliver maximum value in an existing operating structure. The evolution of TAG as a “relationship broker” has proven to be effective in increasing the overall value for all parties participating in the transaction.
TAG is an established business accelerator for companies seeking expedited growth and access into the professional sports and entertainment marketplace; and for professional sports teams, leagues, and venues seeking access to our relationship capital while growing their respective businesses. TAG is particularly versed in media and content rights, and the inherit value they offer both the creator and the distributor.
TAG is selective in taking on engagements, and focuses on engagements where their involvement can produce a 100% success ratio.
CEO & FOUNDER
Bob Reif is the Founder of The Audible Group and is engaged on all TAG business. Bob drives TAG's relationships within the sports, media, corporate and investment world. Over the course of his long career, Bob has transacted over $4 billion in Sports Marketing/ Media Rights Agreements, including ten (10) Naming Rights deals and multiple Television Rights agreements – with deep relationships across multiple sponsor verticals, ranging from established to emerging brands.
Bob began his sports career in 1991 at IMG, the world’s largest sports marketing agency. While at IMG he negotiated endorsement contracts for some of this era’s greatest sports legends including golfer Arnold Palmer, NFL Hall of Fame Quarterback Joe Montana, and NHL Hall of Famer Wayne Gretzky. In 1995, he left IMG to join Florida sports magnate Wayne Huizenga. Working for Huizenga as Vice President of Corporate Sales, Bob pioneered the bundling of sponsorships across multiple sports properties including The Miami Dolphins, The Florida Marlins (for which he has a 1997 World Series Championship Ring), The Florida Panthers, Pro Player Stadium, The National Car Rental Center, The Miami Arena, and Sports Channel Florida. Bob received notoriety for selling the naming rights to the former Joe Robbie Stadium as well as landing major blue chip sponsors including American Express, Coca- Cola and First USA Bank (Visa), for cross channel marketing programs.
In both 1998 and 1999, Reif was named to Street and Smith’s Sports Business Journal’s prestigious “40 Under 40” list for being one of the 40 most influential people in the sports industry under the age of 40. In 1999, Reif left Miami to become the Executive Vice President and Chief Marketing Officer of the Indianapolis Motor Speedway and INDY Racing League where he ran the day-to-day business operations of the IRL. While there he negotiated the league’s naming rights partnership with Northern Light, television agreements with ABC and ESPN, engine manufacturer agreements with Chevrolet and Toyota and venue agreements with track promoters ISC and Speedway Motorsports.
In 2004, Reif was named President of the Entertainment Properties Division of the Endeavor Talent Agency where he negotiated programming and product integrations with television networks and movie studios on behalf of corporate sponsors and talent. It was at Endeavor where he first began his relationship with the Rams while running the agency’s sports practice.
Bob and The Audible Group served as both the Chief Revenue Officer and CMO for the St. Louis Rams for twelve seasons overseeing its growth from a $220M valuation to its current $3.5B valuation. Reif overhauled the Rams sales and marketing operations to launch new departments in the areas of television (Rams Broadcast Network), season ticket sales, group sales, premium ticket sales, marketing, customer service/fan retention, events, and sponsorship/suite services. Under this structure in 2011 the Rams attained their highest sponsorship revenue numbers and the highest new season and group ticket sales sold in the 75-year history of the team. In 2009 and 2010 Reif oversaw the $30 Million refurbishment of the Edward Jones Dome launching innovative new products to both improve the game day experience and maximize revenue for the team. In 2012, the Rams Broadcast Network (RBN) produced over 500 hours of content at the state-of-the-art Charter Studios, housed at the ContinityX Training Center. RBN produced over 100 hours of Rams shoulder programming including three twenty week original scripted shows and four live pre-season games. RBN additionally co-produced five Rams lifestyle programs with their media partners. In 2012 RBN won 29 TELY awards, the most awards received by any professional sports team in the history of the TELY’S. RBN went on to win over 46 EMMY Awards and were the most decorated of any broadcast team in the NFL.
In St. Louis, Reif served on the Missouri Board of Directors for the Make-A-Wish Foundation. In New York Bob began an endowment in his late father’s name, the Edward W. Reif Endowment which he began in 2007 with the Boys Club of New York. Reif sits on the Board of Directors for New York based companies Conxeo and Legacy Connect. Bob is a Board Advisor to Chicago advertising network InStadium. He is a 1989 graduate of Princeton University where he majored in religion and played football.
vp, business development
Rachel is involved on all projects across TAG’s client base and is responsible for sales strategy across all TAG’s verticals. With seven years of experience in the National Football League, with the St. Louis Rams, Rachel has developed a value proposition that is the core of her competitive advantage. While at the Rams, she increased revenue through new business by developing corporate partnerships with regional and national businesses. She sold the naming rights for the Official Rams Training Center (ContinuityX) and Stadium Clubs (Sub Zero, Jim Beam) pairing her marketing and sales skills to maximize revenue for the team. At every stage in her progression at the Rams, Rachel was a top revenue producer and consistently sold a seven-figure book of business.
An integral part of the team, Rachel developed a first of its kind NFL initiative to engage the female fan base-Pick 6 Discovery Retail. This program resulted in national recognition earning 2nd place for the Sammy Award at the National Sports Forum, NFL Retailer of the Year, and was featured in the Sports Business Journal as an innovative way to capture an undeveloped fan base. Rachel started her sales career as a Regional Brand Manager for G’Day Imports where she helped raise the seed capital to accelerate the business. Her responsibilities ranged from territory sales, new market roll outs, and marketing programming. Rachel graduated from Missouri State University with a BS in Organizational Communications and a minor in Sociology.
director, content strategy
Jake oversees the strategy ideation, execution, and activations of TAG’s clients. Prior to TAG Jake spent three years as Manager of Content Partnerships at the Direct Sports Network. There he was responsible for the strategy and expansion of the networks' growth. Jake negotiated, managed, and activated twenty (20) new partnerships. He expanded the company’s platform into three (3) new leagues rounding out the networks offerings to include approximatley half the NHL, MLS, and the company's first league deal, NASCAR. Additionally, Jake was responsible for DSN's social strategy, the strategic design of technology updates to the company’s network of apps, and implemented a number of advertising campaigns across ESPN.com, SBnation.com, and bleacherreport.com.
After Indiana State University, Jake accepted a sales position as an Inside Sales Engineer at Loy Instrument, a company focused in commercial and industrial heating, and process applications. While at Loy, Jake generated over $1 million in sales year over year and expanded the company’s sales accounts nationally.
Michael is Managing Director of The Audible Group, he is responsible for day to day operations of TAG. Michael's primary responsibility is managing Audible Capital, TAG’s private equity fund that makes investments in undervalued sports assets and high growth companies which can benefit from TAG’s relationships, expertise, and proven track record within the sports and entertainment industry. Prior to TAG, Michael served as the Chief Operating Officer of Direct Sports Network, a digital media company that built partnerships with professional teams across major sports leagues in the United States. Before DSN, he co-led a private wealth advisory team at Goldman Sachs where he managed assets for some of the wealthiest families and foundations in America.
A graduate of West Point where he was a member of Army’s wrestling team, Michael served as an Air Defense Artillery officer in the United States Army. His final assignment in the military was at U.S. Strategic Command/NORAD in Colorado Springs, CO where he served as the Deputy Director of a missile defense crew tasked with defending the country from a nuclear missile attack. He was a Co-Founder and President of the Board of The Veteran Business Battle, an organization that provides equity capital to Veteran founded and led businesses. Michael earned his MBA from Rice University.
Jourdon brings a creative perspective to The Audible Group. He provides a design standard that allows TAG to define and reinforce a brand. As Creative Director, Jourdon has to have his finger on the pulse of all of TAG's engagements. Through design, Jourdon assists in telling brand stories helping to define a brand and ultimately grow it's audience.
Jourdon was responsible for creating the look and feel of the TAG brand. For the brand relaunch from Audible RSM to The Audible Group, Jourdon landed on the acronym TAG and designed a new logo. The new logo provided a fresh and stylish more updated feel. Through his creativity, market intelligence, and design background Jourdon is helping to shape TAG's brand identity and voice.
Prior To TAG Jourdon worked as the Creative Director at Direct Sports Network. While working at DSN Jourdon was responsible for the overall design. He lead the design team through an advertising campaign across ESPN.com, SBnation, & Bleacherreport.com. He created a new logo for Direct Sports Network. Jourdon architected the design for all of DSN apps across their network including NFL, NASCAR, NHL, and MLS.
One of Jourdon's biggest accomplishments while at DSN, Jourdon designed a new app for Sony Smart TV's uploaded nation-wide. His iPad version is expected to launch in the near future.